netratings in comment and analysis
The Weekly Round-Up: 06.10.06
Round-Up According to some new Round-Up-friendly research, conducted by Nielsen/NetRatings, confusion is rife among UK consumers when it comes to technology and its terminology. There was an almighty clash of corporate images at a party political conference... [06 Oct 2006]
Why does Sharon Stone use Mitel?
Comment According to researchers Nielsen Netratings, product placement went up 30 per cent year-on-year and time spent devoted to 'placed' products rose by 21 per cent. Tech brand owners are like many others in seeing the demise of traditional TV and print... [01 Aug 2006]
IM the way to beat Apple in online music?
Comment For users at home and at work in August, MSN Messenger led the pack with 28.6 million unique users, followed by the once-dominant AIM with 27.6 million, according to Nielsen/NetRatings. Messenger users typically logged on for about two hours and 50... [23 Sep 2004]
Google searches for more moola (part two)
Comment Google has only recently caught on, in part because of the company's U.K.audience of about 7.5 million, according to measurement company Nielsen/NetRatings. We're aware of all of our competitors regardless if they are overseas, and we take these... [30 Jul 2002]
The Bloor Perspective: Google's magic formula, going mobile, and Oracle's testing times
Comment Neilsen NetRatings puts Google's success down to brand management - some of it at least. Last week Neilsen NetRatings, the web measurement people, released its latest monthly assessment. Google has been the recipient of some good news. [08 Jul 2002]
The prophecies of Jeff Bezos
Comment To give you some idea of the tiny margins Amazon is working on, Nielsen//NetRatings has calculated that its UK site alone attracted 1,205,000 new visitors in that quarter, giving it a total unique audience of 4,255,231. [23 Jan 2002]
eBay's international quest
Comment For instance, figures from Nielsen//NetRatings show eBay.de was the top European e-tail site in December, with a unique audience of 4.37 million - beating both amazon.de and amazon.com. eBay is not only a proven dot-com darling in the financial... [16 Jan 2002]
Seasonal goodwill? The e-Christmas verdict
Comment Post-Christmas figures from Nielsen/NetRatings place Amazon.com in the top 10 sites visited by US shoppers although it did languish at number nine in a list dominated almost completely by clicks and mortar sites. [09 Jan 2002]
E-tail: the state we're in
Comment NetRatings agreed and reported that online shopping traffic surged 22 per cent the day before Thanksgiving and 20 per cent the day after compared with traffic for the rest of the week. Investors in Amazon.com must have been demolishing their... [27 Nov 2001]
Brits want familiar brands online (or American net giants)
Comment Figures from Nielsen/NetRatings show 17 of the top 20 clicks and mortar sites used by British surfers relate to UK brands. News that UK bricks-and-mortar companies are finally getting their online act together is to be welcomed. [23 Jul 2001]
Nothing ruder than the Tudor
Comment Moreover, according to Nielsen/NetRatings research, more than half of net users in the US are women, and they're very nearly in the majority in Asia Pacific and Europe as well. People in this industry have a habit of demonising the likes of Bill... [06 Jul 2001]
Korean fear: why US dot-com giants may lose out to the East
Comment The figures from web-metrics company Nielsen/NetRatings are an interesting chance to take stock of the latest developments in the online world. They show that eBay's star is still very much on the rise. [01 May 2001]
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