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Comment Already industry bodies such as the Industry of Practitioners in Advertising have called for a delay in the introduction of the changes and an explanation of their rationale. UK Ltd, in which the judge ruled that search engines had no...
[30 Apr 2008]
Comment Advertising in this manner as is done online is intrusive, interferes with what we are already trying to do, and is ultimately counterproductive. So when will we see the "Mobile Advertising Preference Service?
[21 Feb 2008]
Comment And Google is now the undisputed king of online search, as well as holding the keys to a uniquely successful advertising model. Equally significant is the novelty and effectiveness of Google's advertising scheme.
[20 Feb 2008]
Comment At the moment money [for reviews] comes from us but we will be introducing advertising in the next six months that will cover the cost of that. It also gives bands unprecedented access to accurate and valuable feedback from the music public.silicon...
[18 Feb 2008]
Round-Up Schmidt: "Any investigation into online advertising and search engine market by a combined Microsoft and Yahoo! Schmidt: "'They may be trying to force the antitrust types to formally investigate the online advertising market and conclude that if...
[08 Feb 2008]
Comment The monetisation of online communities and the creation of new advertising techniques throws up problems of its own. Only a few weeks ago, Facebook CEO Mark Zuckerberg was forced to change the way the Beacon advertising system worked after...
[29 Jan 2008]
Comment Although the internet was once considered borderless, businesses are recognising that understanding the location of their web visitors has an impact on advertising and marketing, compliance, fraud protection and security.
[09 Jan 2008]
Round-Up The boom in online advertising has driven media and tech firms to pour billions into building their online advertising businesses. First off, there's the apparently endless rise in the revenues derived from web advertising.
[16 Nov 2007]
Round-Up However, amid the party poppers and wild cheering was Gartner analyst Andrew Frank offering a sobering warning that there are still risks inherent in the category of advertising in social media. Naturally, it's all about advertising, with Microsoft...
[26 Oct 2007]
AS Profile Acquisitions has been the big theme, with the $1.65bn deal to buy video-sharing website YouTube, a proposed $3.1bn purchase of web advertising supplier DoubleClick and the $625m acquisition of web security company Postini.
[12 Oct 2007]
AS Profile She lists media business, convergence, the new media industry, advertising and broadcasting as specialist areas. As one Agenda Setter put it: "The Guardian has been the most effective in not just putting a newspaper online but really changing the...
[12 Oct 2007]
Comment Numerous published reports have highlighted the impact of the internet on TV and radio audiences - and the likely knock-on impact for advertising - and it isn't a pretty picture. This could be supported by targeted advertising or a yearly fee of...
[31 Aug 2007]
Comment For us, it's in the form of advertising and related fields. In not wholly-unrelated news, I'd also like to mention here that atlarge.com - the online service run by the silicon.com team which allows business travellers to read and write about...
[17 Jul 2007]
Comment failed to stanch a staggering drop in online advertising revenue. Critics did have ample fodder with which to attack Semel, starting with the baffling delay of the Panama search advertising platform. has had a hard time adjusting to a Google...
[19 Jun 2007]
Round-Up User-generated content - such as amateur digital videos, podcasts, wikis and blogs - will have a massive impact on the film, advertising, music, publishing, radio and TV industries, the terrified executives have predicted.
[20 Apr 2007]
Comment So now there's an e-petition on the 10 Downing Street website asking the PM "to insist that Ofcom and the ASA [Advertising Standards Authority] stop broadband providers advertising 'unlimited' services that are in fact limited in the small print...
[05 Apr 2007]
Comment Gavin Whatrup, group IT director at Creston, a collection of PR, advertising and direct marketing businesses, knows getting grassroots buy-in for new working practices can be a challenge. The company provides online CRM, shipping, inventory...
[30 Mar 2007]
Comment Well, there's the two types [of online advertising] - we do the very traditional online advertising and then we do what's called engagement marketing - which is a much deeper integration. I'm sure a lot of companies have ideas but between them...
[02 Mar 2007]
Comment That, combined with Microsoft's aggressive 'Get the facts' advertising campaign, which aimed to dispel the 'free Linux' myth and paint Windows as having a lower total cost of ownership (TCO), stopped the Linux desktop movement almost dead in its...
[08 Nov 2006]
Comment In the old days it was pads of paper, pencils, cheap pens, rulers, ties, caps, T-shirts, books, bottles of wine and bags, plus of course brochures and advertising material. disposable cameras, and CDs and DVDs that contained everything from...
[27 Oct 2006]
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