razr in comment and analysis
Charles Dunstone
AS Profile Always setting the agenda for shoppers on what the must-have handsets will be, Carphone Warehouse helped revitalise Motorola when it exclusively offered the Razr flip phone in pink two Christmases ago. [12 Oct 2007]
Upwardly Mobile: How the iPhone changed the world
Comment It took the Razr two years to reach 10 million in a similar period so it's not an impossible target. The Razr even entered the market at a similar price point and didn't have the same high-end features... [12 Mar 2007]
Is the 'dumb blonde' phone here to stay?
Comment Remember the first wafer-thin, any-colour-as-long-as-it's-black Razr? And with the Razr still shifting, other manufacturers are racing to make devices shinier, tinier and all the more saliva-inducing. [07 Aug 2006]
3GSM Diary: CEO egos, Motorola's smorgasbord and camera phone as scanner
Comment We've written about the Razr-isation of their handset range but in general the company has a good line on its positioning in several areas of communications, from handsets, to core networks, to home networking. [14 Feb 2006]
Why less wireless?
AS Analysis Certainly Motorola, with 2005 the year of the slimline Razr and now the iTunes hybrid Rokr, is a desirable brand in mobile. Mobile and wireless has never dominated Agenda Setters polls despite the influence the... [26 Sep 2005]
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