database marketing
Spam threat to email marketing
News Integrating email campaigns with other marketing methods remains popular, with marketers reporting the highest level of success when email marketing was combined with direct mail,... [25 Nov 2009]
Microsoft Dynamics CRM Online - The Norris Group Case Study
White Paper At California-based real estate firm The Norris Group, ten years of customer history and order data were held by an online e-mail marketing vendor. After the company brought the data in-house, the... [28 Oct 2009]
Where to make the biggest bucks working in IT
News The next highest rewards can be found in the media, marketing and sales sectors, where annual pay stands at £38,863; and manufacturing, services and others where it reaches £36,277. This discrepancy in salary is... [01 Oct 2009]
VASCO's VACMAN Controller and DIGIPASS Go 1 Protect Real Estate Database and Revenue of B-to-B e-Commerce Company
White Paper The enhanced security, combined with reduced risks for password sharing and the possibility to turn security into a marketing tool. A U.S.based online provider of commercial real estate information wanted to offer its... [01 Oct 2009]
Groupama Develops Its Client Knowledge by Decentralizing Its Marketing Information System
White Paper SAS helps Groupama create client behavior models, improve database searching and develop a new intranet-based marketing application for regional offices throughout France. The challenge was to provide... [19 Sep 2009]
Reaping Rewards - And Awards - With SAS
White Paper OgilvyOne deployed the single database is managed by OgilvyOne on its SAS Marketing Automation platform about management and reporting; the creative and production work; and rewards fulfillment.... [19 Sep 2009]
What Is Data Mining, and How Is It Useful for Power Plant Optimization?: (And How Is It Different From DOE, CFD, Statistical Modeling)
White Paper Data mining methodologies have been widely adopted in various business domains, such as database marketing, credit scoring, fraud detection, to name only a few of the areas where data mining has become... [29 Aug 2009]
Choosing the Best Enterprise CRM for Complex Organizations
White Paper Large and complex Sales, Marketing & Contact Center organizations now have more affordable and customized Enterprise level CRM solutions than ever before to: Learn how to easily manage and prosper from your large... [09 Jul 2009]
Mobile directory - invasion of privacy or invaluable service?
Comment It is unlikely to be used for this purpose due to the relatively high cost of £1 per entry compared with 15 pence per entry if a whole database is purchased (from a direct marketing company). This charge... [25 Jun 2009]
How to make Google sit up and take notice
Comment In fact, by being gung-ho with SEO, companies might actually damage their web marketing. Doubtlessly those that are updating do so for product updates rather than SEO but it does highlight how much web... [17 Jun 2009]
ID cards head for the high street
News The Post Office, and trade bodies the National Pharmacy Association (NPA) and Photo Marketing Association International (PMAI) supported the idea of providing enrolment booths in their members' stores, ahead of a meeting... [06 May 2009]
Transforming CRM: 10 Tactics for Improving Revenue and ROI Now
White Paper Until people have intelligent marketing automation with actionable triggers to qualify leads and detect movement towards a buying decision, the CRM system is a very fancy database. The right... [01 May 2009]
Real-Time Data Enables Quanam to Achieve 90% Accuracy in Sales Forecasts
White Paper The challenge was to improve administration to help the finance and marketing departments to increase the company's productivity and competitiveness and optimize the use of human resources for all of the company's... [30 Apr 2009]
NACF Processes 5,000 Transactions Per Second With High-Performing Database Platform
White Paper As part of its strategy to become Korea's number agricultural marketing and financial group, NACF undertook a project to better align technology systems with its businesses. To ensure the new system delivered high levels... [30 Apr 2009]
Grupo Visionaria Integrates Business Processes and Improves Operating Efficiency
White Paper Grupo Visionaria S.A.de C.V.wanted to integrate disparate business procedures to improve operating efficiency and strategic decision making and create a single, easy-to-access client database to improve communication and... [03 Apr 2009]
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