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Fenske Media: Targeting 1-to-1 Materials
White Paper HP customers are producing some of the most effective marketing materials with unparalleled color quality and return on investment through HP's digital print solutions. [03 Nov 2007]
Tech recycling rubbished as "stupid"
News Envirowise's Dury added those building the IT products must consider the environmental impacts from the start with 80 per cent of the environmental impact of a product linked in at the design stage and 63 per cent of materials used to make the... [15 Oct 2007]
From CIO to consultant: First impressions count
Comment And make sure you get a digital version of it so you can integrate the logo into your presentations, quotes, invoices and other materials. By far your most important marketing tool is your business card. [16 May 2007]
Florida Realtor Wins Listings With HP Mobile Technology
White Paper The challenge was to gain more listings by speeding up the production of marketing materials while maintaining a professional image. This has resulted in 50 percent reduction in time required to produce marketing materials, more efficient sales... [16 Apr 2007]
FILTER Uncovers New Business Opportunities and Reduces Expenses With Template-Based Marketing Materials Produced in House
White Paper FILTER wanted to find a way to improve revenues by increasing its marketing effectiveness with new and existing customers. It also wanted to discover new ways to reduce expenses, particularly for its own marketing, sales and business operations. [05 Jul 2005]
Finance America Capitalizes on a Digital Publishing Solution From HP to Keep Its Products First in Brokers' Minds
White Paper Finance America wanted to increase competitive edge through higher quality customized brochures, improve efficiency of existing collateral customization process, and shorten turnaround and delivery timeframes for marketing materials and mitigate... [09 Apr 2005]
Use Color to Grow Your Business
White Paper If you're not taking advantage of the affordable digital color cameras, scanners, printers, projectors, all-in-ones and MFPs and quality supplies available today to add color and impact to your marketing, sales, advertising, training and other... [10 Jan 2005]
Movie-swappers: Lawsuits on the way
News We are targeting folks who illegally traffic in these materials," he said. The MPAA estimates that the average cost of making, marketing and distributing a movie is about $143m, and the average number of movies swapped on peer-to-peer networks in... [05 Nov 2004]
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