digital marketing tv
BBC reveals iPlayer user habits
News The most common age group using iPlayer is 35- to 44-year-olds, with a quarter of all users coming from this section of the population, according to research commissioned by the BBC's marketing, communications and... [06 Aug 2008]
BBC plugs iPlayer hack loophole
News Hackers have been exploiting the loophole to download content stripped of its digital rights management (DRM) restrictions, which include the automatic deletion of downloaded programmes after 30 days. [13 Mar 2008]
Cheat Sheet: BBC iPlayer
Cheat Sheet During the latter half of the year, more people started using the service and it received a full marketing launch on Christmas Day - which was also when the streaming version of the service went live. [05 Mar 2008]
Linux-based laptop latest OLPC rival?
News Sam Goult, Elonex's marketing manager, said in a statement: "The One removes the cost barrier that has prevented the one-laptop-per-person, large-scale uptake of computers in the education system that has for so long... [19 Feb 2008]
BBC's iPlayer comes to Macs and Linux
News The marketing launch for the iPlayer starts on Christmas Day. But Anthony Rose, the BBC’s Head of Digital Media Technology, has now said the corporation is aiming to launch a download version for other... [14 Dec 2007]
BBC iPlayer goes public
News The UK-only service will initially be a peer-to-peer on-demand download service but users will be able to stream content when the service receives its marketing launch in the autumn. Ashley Highfield, director of future... [27 Jun 2007]
Drinks giant Diageo taps into Second Life
News Changing consumer trends and the new generation of young "digital natives" are forcing drinks giant Diageo to exploit new digital marketing channels such as the virtual world Second... [11 Jun 2007]
Mobile telly to hit the big time in five years?
News Strong and innovative marketing campaigns, such as viral marketing or traveling exhibitions, will considerably aide in the mass-adoption of mobile broadcast TV services," he said in a... [31 May 2007]
Apple to pipe YouTube to its TV
News Now, Apple has designed a hook into YouTube that will let Apple TV owners access the most popular videos that have been converted into the h.264 standard, said David Moody, vice president for Mac hardware... [31 May 2007]
Minority Report: Whither the Mac maker?
Comment Doomsayers saw this as the beginning of the end for the company's traditional product focus - the Mac - as it turned its attention more to the iPod and digital lifestyle devices. Apple made a similar announcement about... [03 May 2007]
Vegas baby: Cisco seeks consumer buddies
News Digital video recorders have already begun teaching people to watch TV when they want instead of when their cable operator and the network television networks dictate they watch them. Devices in the home... [09 Jan 2007]
Leader: Why Orange has been a bit green on security
Leader Why not tell people their digital TV boxes need antivirus protection? What this is, in fact, is the end game in a fairly shameful period of serious over-hyping and marketing from... [17 Jul 2006]
Internet tops newspaper ad spending
News A report from GroupM found traditional media advertising growth is being set back by the "fragmentation of TV, erosion of the newspaper and the diversion of funds into trade marketing". All the new money... [30 May 2006]
Vonage shares off to a shaky start
News And it has admitted that it may never be profitable, as it continues to rack up debt by increasing its marketing efforts. The biggest threat to Vonage appears to be the cable companies, which are vigorously... [25 May 2006]
Minority Report: The new 'Get a Mac' ads
Comment The PC comes a distinct second on matters such as network and peripheral compatibility, and bundled 'digital hub' applications. Apple has launched its latest marketing campaign aimed at converting PC... [08 May 2006]
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