digital marketing
RSS digital marketingAnd the designer of the next great gadget is? - You
News Mark Power, chief executive of digital marketing company Concep, said in a statement: "By 2013 customer empowerment will be the norm rather then the exception. Apple's style gurus should watch their backs because the killer-gadgets of the future... [11 Jul 2008]
UK Based Digital Communications Agency Achieves Rapid Payback on IT Investment Via 10% Increase in Sales Force Productivity and 50% Reduction in IT Maintenance Headcount Costs
White Paper The challenge facing Moonfish is to position itself better as the larger, traditional marketing and advertising agencies develop their digital marketing services. Moonfish Ltd is a successful and well known digital communications agency based in... [09 Jul 2008]
silicon.com old school
Comment Acquiring revenue in the first couple of years was a hard task and it meant staff from all parts of the business - editorial, sales, marketing and IT development pulled together in a way not really seen at other, bigger publishers. [07 Jul 2008]
Digital Marketing Firm Installs Microsoft HPC Solution to Simplify IT Operations
White Paper Atlas offers digital marketing technologies that help advertisers maximize Internet campaign investments. The company uses High-Performance Computing (HPC) applications running on hundreds of parallel server computers to process data gathered from... [06 Jul 2008]
Digital Marketing and Event Solutions Agency Boosts Productivity and Morale With SharePoint Intranet
White Paper Cramer is a Boston-area agency specializing in digital marketing and event solutions. To maintain content and brand consistency, Cramer needed a system for management and version control of templates, budgets, forms and other data in a central... [05 Jul 2008]
Google Android facing a fragmented future?
News Texas Instruments' director of marketing for wireless, Jean-Phillipe Fournier, was less certain about Google's project, saying he was "not sure Android would help" combat fragmentation. Aquamobile makes software to read digital watermarks on, for... [13 Jun 2008]
Legal Eye: What's the score for the music biz?
Comment The Arctic Monkeys rose to fame through digital word of mouth and online marketing. It seems that the collective power of the majors is under threat as artists, using their own sales and marketing techniques, look for alternative distribution... [22 May 2008]
An Integrated System for Managing G&A, Research, Marketing, HR and Finance - Global Pharmaceutical
White Paper Thanks to Digital-Clay, a giant global pharmaceutical company was able to build customized solutions for many departments and processes including asset management, car fleet management, expense reporting, sales rep management, etc. [15 May 2008]
Microsoft Online Customer Story: 1-800-FLOWERS
White Paper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. For more than 30 years, 1-800-FLOWERS.COM Inc.has... [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. That's why it decided to collaborate with Microsoft Digital... [16 Apr 2008]
Call to increase online data protection for teens
News The group - which includes the American Academy of Pediatrics, Children Now, and the Center for Digital Democracy (CDD)- plans to ask the Federal Trade Commission this week to establish rules that will help protect teens from data collection and... [10 Apr 2008]
WorkflowOne: Printing and Promotion Company Uses Office Business Applications to Improve Internal Processes and Customer Services
White Paper A large, rapidly growing provider of print and promotional solutions, WorkflowOne offers comprehensive supply chain solutions in the areas of commercial, digital, and on-demand printing; document management; promotional products and specialty... [09 Apr 2008]
Chinwag Live: Xmas Futures, Crystal Balls
White Paper The future shape of digital marketing, advertising, user experience, planning and digital agencies in 2012 was explored in this panel debate on 5th December 2007. Bringing together leading experts and practitioners from Agency.com, CIMEX, Agenda 21... [08 Apr 2008]
BBC plugs iPlayer hack loophole
News The download version of iPlayer was launched in beta form last summer before being joined by a streaming version when the service received its marketing launch on Christmas Day last year. During the first seven weeks following its marketing launch... [13 Mar 2008]
Cheat Sheet: BBC iPlayer
Cheat Sheet During the latter half of the year, more people started using the service and it received a full marketing launch on Christmas Day - which was also when the streaming version of the service went live. [05 Mar 2008]
