direct mail
RSS direct mailDiscover the Best Direct Mail Piece Cost-Effectively
White Paper You can generate significant revenue and leads for your business with the right direct mail piece. Still, many businesses, especially small or business-to-business organizations, shy away from testing... [03 Nov 2009]
Microsoft Dynamics CRM Online - The Norris Group Case Study
White Paper Since migrating to the new solution, marketers have eliminated direct mail to 75 percent of the company's least profitable contacts. At California-based real estate firm The Norris Group, ten years of... [28 Oct 2009]
Interactive Documents Get Smarter: The Next Dimension of One-to-One Communications
White Paper From account notices, billing statements and welcome kits to sales decks, direct mail promotions, and e-mail newsletters, the document is central to any company's efforts to get, keep,... [30 Aug 2009]
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
White Paper Client organisations with a sizeable direct customer communication operation will benefit from a solution of this nature to migrate to the relatively inexpensive and faster e-mail and SMS channels, and... [25 Aug 2009]
Detection and Prevention Methods of Botnet-Generated Spam
White Paper These measures are divided by the place they can be adopted at; the edge routers and the mail servers. These methods include relaying, proxying, and direct delivery. Although anti-spam measures are... [01 Jul 2009]
Memory Management of Density-Based Spam Detector
White Paper The volume of mass unsolicited electronic mail, often known as spam, has recently increased enormously and has become a serious threat to not only the Internet but also to society. Although the proposed method requires... [01 Jul 2009]
The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
White Paper More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Dealing with spam incurs high costs for organizations, prompting efforts to try to... [30 Jun 2009]
The Case for Server-Based Messaging Security Solutions
White Paper Many vendors provide hosted security services; the MX records direct all e-mail through the host data center and the host processes the mail. A number of options are available for... [30 Jun 2009]
Clustered HP Indigo Presses Enable New Business Model
White Paper Nies/Artcraft, a Consolidated Graphics company (NYSE: CGX) wanted to scale production capacity to conduct high-volume direct mail campaign. Nies/Artcraft build infrastructure of clustered HP Indigo... [22 Jun 2009]
The Passing Storm: The Storm/Nuwar Botnet
White Paper Local monitoring and blocking of SMTP traffic from systems other than authorized mail servers can reduce the impact of spam, fraudulent and malicious email spread over open relays and open proxies, while locked down... [20 Jun 2009]
A Pretty Kettle of Phish
White Paper It's sometimes referred to as "Carding", "Hoax Mail", or "Spoofing". Historically, carding is understood to apply to the fraudulent use of an (often stolen) credit card, resulting in direct loss to the... [20 Jun 2009]
Robin Dargue
CIO Profile Robin Dargue topped the CIO50 in 2008, less than a year after joining Royal Mail as CIO and technology director, where he continues to lead a £2bn IT-based transformation programme. Increased efficiency continues to be a... [03 Jun 2009]
Measuring Campaign Performance by Using Cumulative Gain and Lift Chart
White Paper The primary goal of a Direct Mail marketing (DM) campaign is to send mailers to group of customers who are likely to respond. To determine the likely responders for the offer, it is a common practice to... [29 May 2009]
Multi-Channel Marketing Hits the Wall: Evolving From Multi-Channel to True Cross-Channel Direct Marketing
White Paper The number of ways in which marketers can reach out to customers and prospects has grown rapidly in the past decade as traditional channels such as outbound telephone and direct mail have been... [01 May 2009]
GreenRoad IDs Most Effective Lead Gen Vehicles With Measurement Tool
White Paper GreenRoad operates multiple lead programs-including email, search advertising, industry conferences, newsletter sponsorships, online direct advertising, direct mail, and public... [01 May 2009]
