direct marketing
RSS direct marketingSpam threat to email marketing
News Integrating email campaigns with other marketing methods remains popular, with marketers reporting the highest level of success when email marketing was combined with direct mail,... [25 Nov 2009]
Discover the Best Direct Mail Piece Cost-Effectively
White Paper Still, many businesses, especially small or business-to-business organizations, shy away from testing direct mail because of limited funds or constrained target markets.This paper demonstrates how you can save money and... [03 Nov 2009]
Microsoft Dynamics CRM Online - The Norris Group Case Study
White Paper At California-based real estate firm The Norris Group, ten years of customer history and order data were held by an online e-mail marketing vendor. Since migrating to the new solution, marketers have eliminated... [28 Oct 2009]
ING Direct Canada Enhances Marketing Campaigns With SAS
White Paper ING DIRECT's no-frills, innovative banking model requires a sophisticated marketing approach to attract and retain clients. ING DIRECT deployed SAS Marketing Automation... [19 Sep 2009]
Intellidyn Answers Consumers' Calls to 'Know Me'
White Paper The challenge for Intellidyn was to help clients understand the behavior and attitude of the customer and increase returns on their direct-to-consumer marketing campaigns. Housing the most comprehensive... [19 Sep 2009]
SAS BI Server Shaved Reporting Time From Two Days to 10 Minutes, Freeing Hallmark Staff to Do More In-Depth Analysis
White Paper The challenge was that Hallmark needed to measure the effectiveness of direct marketing campaigns and customize them for all its Gold Crown customers. The nearly 100-year-old Hallmark greeting card... [19 Sep 2009]
How tech can help your company win business
Comment I've grouped my research findings into four main categories where tech can help businesses grow: customer, analysis, marketing and internal business. The best marketing is still about understanding what... [26 Aug 2009]
A Bayesian Model for Sales Forecasting at Sun Microsystems
White Paper Historically, the company has relied on a judgment-based forecasting process, involving its direct sales force, marketing management, channel partners, and so on. An accurate short-term forecast of... [31 Jul 2009]
Minority Report: Will Apple open up to 'iTunes killer' Spotify?
Comment Apple made the '5,000 songs in your pocket' message a key part of its successful iPod marketing strategy. On the surface it seems implausible that Apple will welcome Spotify into the fold, as it's such a... [29 Jul 2009]
Building Estimator Speeds Time-to-Market, Gains Flexibility, From Software + Services
White Paper Superbuild succeeded in creating an online estimator service to produce bills-of-material for contractors, but it needed a new business model if it was going to succeed in marketing that service. The company decided to... [27 Jul 2009]
Intel fights to chip away at €1bn antitrust fine
News However, at the time, Intel senior vice president Bruce Sewell denied making any direct payments to retailers or customers, saying Intel had made discounts or "incentives in the form of funds to launch... [23 Jul 2009]
The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
White Paper More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Dealing with spam incurs high costs for organizations, prompting efforts to try to... [30 Jun 2009]
Mobile directory - invasion of privacy or invaluable service?
Comment It is unlikely to be used for this purpose due to the relatively high cost of £1 per entry compared with 15 pence per entry if a whole database is purchased (from a direct marketing company). This charge... [25 Jun 2009]
Robin Dargue
CIO Profile He has recently overseen the introduction of 27,000 PDAs across the company, the implementation of the UK's largest wi-fi network, and the introduction of a number of new customer services such as Mailshots Online which allows SMEs to... [03 Jun 2009]
The Path to Profitable Analytics: Via Predictive Analytics to Marketing Automation
White Paper The SAS BI solutions enabled one to increase the number of direct marketing campaigns from 20 to 1000+ a year. The paper focuses on data handling methodology in preparation of direct... [29 May 2009]
