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News Google's cash comes chiefly from text ads in the form of AdWords, which appear alongside search results, and AdSense, which appear on partners' web pages; Google's acquisition of DoubleClick, though, is designed to improve its display-ad business.
[09 May 2008]
News The test caught antitrust attention in Washington, which already was on alert after Google's acquisition of internet ad company DoubleClick, which closed in March. Following closely on the heels of Google's acquisition of DoubleClick, this Google...
[10 Apr 2008]
News Google plans to make an unspecified number of job cuts at DoubleClick following the closing of its $3.1bn acquisition of the advertising technology company. In a statement on Google's website, the company said it has been limited by law from making...
[13 Mar 2008]
News European regulators are planning to grant approval for Google's proposed $3.1bn takeover of DoubleClick, possibly on 11 March, according to a Bloomberg report. That would be approval without conditions, three sources familiar with the matter told...
[06 Mar 2008]
whitepaper Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, “Search Before the Purchase”, 2/2005). From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search...
[12 Dec 2007]
News European antitrust regulators will conduct a more extensive, second-phase review of Google's pending merger with DoubleClick, the EU has announced. Regulators will look in greater detail into whether a merger between search giant Google and online...
[14 Nov 2007]
AS Profile Acquisitions has been the big theme, with the $1.65bn deal to buy video-sharing website YouTube, a proposed $3.1bn purchase of web advertising supplier DoubleClick and the $625m acquisition of web security company Postini.
[12 Oct 2007]
News However, a privacy advocate dismissed the move as a desperate attempt by Google to appear to be sensitive to privacy issues in the midst of government scrutiny of its proposed $3.1 billion acquisition of online ad firm DoubleClick.
[14 Sep 2007]
News Microsoft's decision to buy aQuantive earlier this year followed a flurry of deals in the online ad business, including Google's plan to purchase DoubleClick for $3.1bn - a deal that still awaits regulatory approval.
[15 Aug 2007]
whitepaper There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc.but in this space there aren't many tools available to manage local listings. With online advertising demand growing rapidly and local advertising growing...
[06 Jul 2007]
News Google is buying online ad company DoubleClick for $3.1bn and Microsoft has agreed to pay $6bn for Aquantive. Yahoo! just upped the ante in the display advertising space. It has launched a new display advertising product called SmartAds which...
[02 Jul 2007]
News The US Federal Trade Commission (FTC) reportedly wants to take a look at a few online advertising acquisitions, not just Google's planned deal to acquire DoubleClick. In an interview last month, Microsoft division president Kevin Johnson tried to...
[15 Jun 2007]
News Last month, Google announced plans to acquire digital advertising company DoubleClick for $3.1bn, and Yahoo! In a bid to boost its presence in advertising, Microsoft has announced it will pay $6bn to acquire aQuantive, a digital marketing and...
[18 May 2007]
News Johnson wrote: "Some of you have asked if we remain as committed following the announcement of Google's proposed acquisition of DoubleClick. Despite losing out to Google in a recent high profile acquisition, Microsoft has vowed not to turn its back...
[09 May 2007]
News However, if its planned $3.1bn acquisition of DoubleClick goes through, it will have a huge display, or banner ad, business, too. Google's first-quarter profit rose 69 per cent and results beat Wall Street expectations as the company turned search...
[20 Apr 2007]
News Follow the link to watch the Google CEO discussing the DoubleClick deal. Battelle also asked Schmidt about Google's proposed $3.1bn acquisition of online display ad company DoubleClick. Google co-founder Sergey Brin used to deride DoubleClick ads...
[18 Apr 2007]
Video At the Web 2.0 Expo conference in San Francisco, Google CEO Eric Schmidt tells conference speaker John Battelle about the search giant's recent deal to buy advertising company DoubleClick, and how the acquistion will help bring more targeted ads...
[18 Apr 2007]
News Schmidt took the opportunity to poke fun at Microsoft's assertion that Google's pending acquisition of DoubleClick may be a threat to fair competition. Google is very near enacting a filtering service that would prevent copyright content from being...
[17 Apr 2007]
News are encouraging regulators to take a close look at Google's planned purchase of online ad company DoubleClick. Google announced its plans to acquire DoubleClick for $3.1bn on Friday. Microsoft had also been in the running to acquire DoubleClick.
[16 Apr 2007]
whitepaper This paper includes DoubleClick's responses addressing a number, but not all of the questions or issues raised in the Spyware Discussion Paper. The misuse of consumer information, particularly personal information causes the most concern.
[14 Apr 2006]
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