gauge
RSS gaugeFacebook adds Nielsen to friends for ads
News It will use opt-in polls on Facebook's home page to gauge user sentiment around advertisements, measuring "aided awareness, ad recall, message association, brand favourability, and purchase consideration", according to... [22 Sep 2009]
Google: Fast Flip to let publishers in on the ad action?
News Martin Nisenholtz, senior vice president of digital operations at the New York Times, called Fast Flip "a modest R&D project" designed as an experiment to gauge click-through rates and traffic, rather than any sort of... [15 Sep 2009]
Big Blue wants tech to get water management flowing
News That means high-tech approaches, such as using sensors to gauge water quality, are a tough sell to cash-strapped municipalities, most of which are more concerned with maintaining the basic infrastructure. [08 Sep 2009]
Lenovo laptops losing juice to get battery replacement
News Some users are reporting batteries are displaying error messages that read "Irreparable damage" or "Battery cannot be charged", and others are reporting their battery runs only for a very short time or experiences a sudden drop in its... [17 Aug 2009]
10 Imperatives for Preventing Data Loss
White Paper When considering which technology to meet your data governance objectives, it's important to gauge the effectiveness of the solution against the ten imperatives of data protection. Read this paper to discover how to... [13 Aug 2009]
Applying COBIT With Limited Resources
White Paper Control Objectives for Information and related Technology (COBIT) provides a useful framework for recognizing existing strengths and needs, improving processes that will provide noticeable improvements, and creating metrics to... [08 Aug 2009]
Ubuntu-using small businesses get a helping hand with helpdesk support
News Ubuntu is the most popular distribution of Linux in use, although its precise share of the worldwide operating system market is difficult to gauge. Canonical has launched support services for individual and... [04 Aug 2009]
Photos: The firefighting robots taking to London's streets
Photo Using its cameras, Talon can identify whether any acetylene cylinders are present and also gauge whether the cylinders are sufficiently cool to be safely approached and removed by humans. Four robots designed to tackle... [29 Jul 2009]
G and J Pepsi Satisfies Thirst for Data-Driven Decision Making With Microsoft
White Paper Rather than waiting days for month-end reports, employees throughout G&J Pepsi-Cola Bottlers can easily access critical information to gauge performance at any time. G&J Pepsi-Cola Bottlers distributes over 300 products... [25 Jul 2009]
Large Hadron Collider's grid gets stressed
News The grid that will process data from the Large Hadron Collider has undergone stress testing, with Cern and other organisations trying to gauge its limits. The tests, called Scale Testing for the Experiment Programme '09,... [03 Jul 2009]
Why Google's security arm doesn't have a war room
News The Sentinel system has devices located on dedicated pipes into the internet with daemon software, automated programs that run in the background that routinely send out test messages to gauge the performance of the flow... [02 Jul 2009]
Indian outsourcing trainees feel heat of recession
Comment Saritha Rai visits Infosys's giant Mysore training centre to gauge how outsourcers are using education to maintain their edge in challenging economic times. Just before nine o'clock every morning, thousands of... [23 Jun 2009]
Google Analytics and Google Apps Help the Huffington Post Keep Its Edge
White Paper It uses analytics to quickly gauge traffic spikes and update the content in minutes to drive the publication's editorial direction. Online publisher The Huffington Post has surpassed approximately 8 million unique users,... [23 Jun 2009]
Askthebuilder.com Used Testing to Grow Revenue From $10,000 to More Than $30,000 a Month With Google AdSense
White Paper AsktheBuilder deployed Google AdSense which offered trying different ad formats, colors, and placement to gauge relative effectiveness. People seeking authoritative advice on everything from sealing asphalt to installing... [22 Jun 2009]
London Eye pod getting wi-fi upgrade
News But the spokesperson said: "We are also keen to gauge public interest in such improvements and should we find a demand for further capabilities, the London Eye will look at the feasibility of producing a method of... [19 May 2009]
