halo ipod
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Microsoft's Zune tunes into video
News He cites "Halo", the popular video game franchise that helped establish Xbox as a tool for remote multiplayer action as opposed to single-player mode. Microsoft's Zune is looking to Hollywood to gain an edge on Apple's iPod. [12 Aug 2008]
Apple: Cool enough for your granny
News The Mac maker is also reportedly investigating the true nature of the so-called iPod halo effect, where owning an iPod causes users to switch from PC to Mac. The halo effect is given credence by MetaFacts' research, which reports that more than... [30 Nov 2006]
Minority Report: Apple staying in the minority?
Comment The figures are a little surprising, especially when you consider 2005 was a record-breaking year for the company and that the media was replete with comments about the so-called 'iPod halo effect'. And what of the iPod halo effect? [12 Jun 2006]
Apple offers money off Microsoft software
News Apple is seemingly hoping to cash in on the 'iPod halo' effect - where new buyers of Apple's signature music player then go on to buy more Apple kit. Analysts believe that more than one million Windows users may have made the switch to Mac this... [23 Nov 2005]
Apple's Jobs: Microsoft and Dell copy us but won't beat the iPod
News He did, however, tip his cap to the PC for being responsible for the iPod to Mac 'halo effect', saying that iPod owners "maybe on Friday they get their 30th virus of the week on their PC and they decide to go check out a Mac". [21 Sep 2005]
Agenda Setters: Where are they now... Steve Jobs
News The iPod 'halo effect' does actually seem to be working, with the Mac maker selling more desktops than ever before and iTunes - an encouragement to iPod buying rather than a cash cow itself - predicted to be earning five per cent of Apple's... [20 Sep 2005]
Cut price Windows: 100,000 copies sold
News We certainly recognise Apple's success with the iPod," Poole said, adding that the company has noticed "a bit of a halo" - meaning that the iPod has translated into greater Mac sales. Poole also specifically highlighted a renewed threat from Mac... [29 Jul 2005]
Minority Report: Tempting the 'iPod to Mac' switchers
Comment However, this time the company will be able to take advantage of the much-vaunted iPod 'halo effect' that journalists and analysts love to harp on about. With the release of its latest Mac operating system, Tiger, Apple is upping the ante in its... [06 May 2005]
Longhorn: The Mac attack?
News Microsoft claims it is still on track to deliver the Longhorn next generation of the Windows operating system during the second quarter of 2006 despite knock-on delays from XP Service Pack 2, and has dismissed Apple's claims of the iPod "halo... [01 Apr 2005]
Xbox shortage hits Microsoft
News Microsoft has confirmed a retail shortage of its Xbox video game console, thanks in part to the runaway success of Halo 2. Microsoft posted better-than-expected Xbox hardware sales over the 2004 holiday shopping season, thanks largely to the... [22 Mar 2005]
iPods have sown the seed of Apple growth
News Piper Jaffray analyst Gene Munster said in a telephone interview: "This is the first real evidence of the 'halo effect'," adding that the arrival of the Mac mini should accelerate the trend. Apple's earnings come a day after the company announced... [13 Jan 2005]
Apple makes really small Mac cheap as chips
News A recent survey of new iPod users by financial analyst company Piper Jaffray found a halo effect. CEO Steve Jobs said in his keynote speech at the Macworld Expo event in San Francisco: "We think people understood iPod mini and we think they're... [12 Jan 2005]
Radioactive: We want our mobile TV
Comment It's going to be bad enough this Christmas with the kids demanding an iPod Mini, new Nikes or Halo 2 without you retorting: "In my day we played battleships on nothing but a scrap of paper. We've been hearing about TV on mobile phones for years but... [01 Dec 2004]
New iPod users 'dumping PCs for Macs'
News Gene Munster, Piper Jaffray senior research analyst, said the iPod halo effect will make a difference to Apple for a while to come. It seems the popularity of the iPod could well be boosting Apple's financials in unexpected ways. [23 Nov 2004]
iPod success surprises even Apple
News Anecdotal evidence suggests some switching to Mac due to the iPod halo effect. Aided by continued strong sales of its iPod digital music player, Apple on Wednesday posted second-quarter sales and earnings that topped expectations. [15 Apr 2004]
