in-game ads
RSS in-game adsCall to increase online data protection for teens
News The FTC has suggested the industry regulate itself by disclosing to consumers any intention to collect information about them for the purpose of targeting ads, and obtaining their consent to do so, among other rules. [10 Apr 2008]
What's hot at Mobile World Congress 2008?
News The likes of Blyk - a service that offers 16- to 24-year-olds free calls and texts in exchange for eyeballing ads, and which has apparently achieved impressive click-through rates - have created a lot of excitement in the space. [07 Feb 2008]
Dear silicon.com... work and play, mobiles on planes, data leaks...
Comment Photos: GCHQ aims to recruit with in-game ads' The employment game Next step - the on-line game replaces the interview? UK in-flight calls get green light When at home or work it's connected to the network keeping in sync. [25 Oct 2007]
Photos: GCHQ aims to recruit with in-game ads
Photo Job ads will appear in real world scenarios - such as billboard and street advertising - in a number of online games. The ads will appear in various Massive online PC and console games in the UK - for around a month - towards the end of October. [23 Oct 2007]
Microsoft digs in for online ads campaign
News Such ads could also be less obtrusive, said Flake. But Gates and other Microsoft executives are trying to make the case that they are still in the game, despite missing out on recent, key deals and struggling to make a dent in the search market. [09 May 2007]
Microsoft to mash-up its web services strategy
News The twist here is you could pay or dive into their marketplace and let them sell ads for you and use the revenue sharing to pay for the technology licensing. Microsoft's strategy in the burgeoning world of ad-supported online software calls for... [30 Apr 2007]
Vodafone planning summer mobile ad push
News Orange announced its intention to offer sponsored content and has partnered with new MVNO (mobile virtual network operator) Blyk which will give users free calls and texts in return for accepting ads. [18 Apr 2007]
Yahoo! widens its small-screen horizons
News launched its mobile display advertising platform in 19 countries in February and search ads in beta in the UK and the US in October. The first ads will go live before the end of June. The Mobile Ad Network lets publishers choose the ad formats they... [27 Mar 2007]
The Weekly Round-Up: 02.03.07
Round-Up Discussions soon became bitter and increasingly acrimonious leading to full-on public bickering in the form of full-page newspaper ads and cringe-worthy television slots. BT promptly announced plans to roll out its own IPTV offering (and launched a... [02 Mar 2007]
Google toying with in-game ad company buy?
News Buying AdScape gives Google technology that will allow it to serve ads to yet another market, the fast-growing video and internet game industry. Google is buying in-game advertising company AdScape Media for $23m, according to a source familiar... [19 Feb 2007]
Microsoft's Virtual Earth goes '3D'
News Virtual Earth 3D also includes fixtures that might not necessarily be visible in the real world: "virtual billboards" float above buildings with ads on them as part of a pilot advertising programme, said Stephen Lawler, general manager of the... [07 Nov 2006]
Microsoft offers ad package to rule them all
News With its new Digital Advertising Solutions, Microsoft will deliver companies' ads to Windows Live, Xbox Live, Office Online, Live Search and MSN users via computers, smart phones, handheld computers and Xbox game consoles. [26 Sep 2006]
More cash pours into online ads
News Display advertisements, such as banner ads and Flash animations, come in at 31 per cent - down slightly from 34 per cent last year. In-game advertising has also been a source of new revenues as online games seep further into the mainstream. [26 Sep 2006]
Google, Yahoo! et al take aim at click fraud
News Click fraud occurs when online ads are intentionally clicked on, either by websites which get paid for hosting the ads or by companies trying to deplete the ad budgets of rivals so they can buy the search keywords themselves and steal the business. [03 Aug 2006]
Why does Sharon Stone use Mitel?
Comment According to Norman, surprisingly, even hardcore gamers don't mind the in-game ads, saying it makes their virtual world a little more life-like. According to Nate Elliott, analyst at JupiterResearch, the advent of PVRs - devices such as the TiVo... [01 Aug 2006]
