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Legal Eye: Google declares trademark open season

Comment As a result, advertisers whose brands are trademarked terms will now need to purchase the keywords related to their brands to ensure consumers who search on their brand terms are not diverted to competitors and vice versa - the increased... [30 Apr 2008]

Google: Google Basics

White Paper Whenever one searches for more than one keyword at a time, search engine has a default strategy when it comes to handling and combining those keywords. Will the engine search for both keywords or for either keyword? [10 Oct 2007]

Improving Encarta Search Engine Performance by Mining User Logs

White Paper This paper proposes a data-mining approach that produces generalized query patterns (with generalized keywords) from the raw user logs of the Microsoft Encarta search engine (http://encarta.msn.com). Those query patterns can act as cache of the... [19 Jul 2007]

Google has data-retention change of heart

News Google's servers log information every time someone conducts a web search, keeping data such as the keywords used, the IP address or unique number assigned to that person's computer, and information from web cookies, which are small bits of data... [15 Mar 2007]

TOP Keyword in SQL Server Yukon

White Paper TOP keyword is a one of those keywords that has been added by Microsoft to the ANSI SQL. Hence the TOP keyword is the keyword that is applied the last in the sequence of operations performed by the SQL engine. [21 Nov 2006]

Google tailors search to your site

News The search engine can be customised quickly by choosing keywords and a list of sites the publisher wants included in the search index. With the Google Custom Search Engine, which is similar to Yahoo! A new Google tool will let people use Google's... [24 Oct 2006]

Quocirca's Straight Talking: Searching for mobile search

Comment Ask yourself this: How often do you find what you're looking for on a search engine on the first page without having to refine the search with further keywords or click in and out of a couple of results along the way? [13 Apr 2006]

Google registers voice-actived search patent

News Mobile web services are on the rise, and mobile phone keyboards could make typing in keywords a nuisance. A newly published patent provides further evidence that Google is developing a voice-activated search engine. [13 Apr 2006]

Google adds new frills to Desktop search

News The new features are expected to be released on Thursday for Google Desktop, a free downloadable program that lets users search for files on their hard drive using keywords and to launch applications. [09 Feb 2006]

Google tweaks its Chinese search filters

News One potential explanation is that Google had been using a version of its "SafeSearch" software, which it describes as adult-site filtering technology that "checks keywords and phrases". An investigation published on Thursday by silicon.com sister... [30 Jan 2006]

Google to thwart Microsoft with AOL bid?

News Google pays AOL every time someone clicks on one of its sponsored links and lets advertisers bid for the AOL search result placements for specific keywords users enter. The Wall Street Journal has reported that AOL may be considering switching its... [20 Sep 2005]

Google sued by advertisers over paid search

News CLRB Hanson Industries, an industrial printing company, used the search engine to place its ads alongside certain keywords. Google is on the receiving end of two lawsuits over its paid search scheme. According to reports, two advertisers have filed... [09 Aug 2005]

MSN mimics Google with paid search

News The service will be known as MSN Keywords. Google is by far the most widely used search engine, with 47 per cent market share, according to research firm Nielsen NetRatings. It's already a key element of Google's business, drawing in 47 per cent... [03 Aug 2005]

Ask the Lawyer: Trademark disputes and stopping spammers

Comment I thought this kind of trademark abuse would be covered by the same kind of regulations that cover use of other organisation's trademarks as keywords in website meta tags, etc. Most English lawyers would nevertheless advise their clients to be wary... [27 Apr 2005]

Google steps into banner ad world

News Previously Google advertisers could bid only on keywords to appear in text ads across any of hundreds of related sites in its network. Kevin Lee, president of search engine marketing firm Did-It, said: "It's the return of the ad network. [25 Apr 2005]

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