keywords google's
RSS keywords google's
Legal Eye: Google declares trademark open season
Comment That industry has recently been rocked by Google's decision to change its trademark protection policy for UK and Irish advertisers. In effect, Google is obliging advertisers to pay to protect their own brands online while simultaneously enabling... [30 Apr 2008]
Say it in pictures - Google mobile ads go graphical
News As with the company's text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on websites that people visit with their mobile phones, Google said yesterday. And initiatives such as Intel's Mobile Internet... [24 Apr 2008]
Google: Google Basics
White Paper Google defaults to searching for occurrences of the specified keywords anywhere in the page, whether side-by-side or scattered throughout. If one specifically wants words to appear together on a page for a match to be made, let Google know by... [10 Oct 2007]
Facebook ads to get up close and personal?
News The WSJ's Vauhini Vara wrote: "People familiar with the plan say Facebook wants to accomplish what Google did with AdWords, which lets anyone place ads next to search results by buying 'keywords' online. [23 Aug 2007]
Google has data-retention change of heart
News Google's servers log information every time someone conducts a web search, keeping data such as the keywords used, the IP address or unique number assigned to that person's computer, and information from web cookies, which are small bits of data... [15 Mar 2007]
Google accused of helping P2P pirates
News In response to the lawsuit, the defendants deny the allegations and say Google suggested using the movie names as keywords to be purchased. It cited unnamed sources saying the defendants also alleged Google AdWords salespeople suggested they buy... [13 Feb 2007]
Google tailors search to your site
News A new Google tool will let people use Google's search platform to create search engines focused on the content of their choice. With the Google Custom Search Engine, which is similar to Yahoo! The custom search product lets new and old AdSense... [24 Oct 2006]
Coming to a mobile near you: Ads
News Google has also conducted tests of mobile ads in Europe and Japan. It previously said it will include search technologies from 10 search engines, including Google, the report said. s sponsored search results on the web, advertisers will bid in an... [05 Oct 2006]
Global IT Technologies Case Study: Canterbury Language Academy
White Paper A lot of work has been invested in the website and their development team expects good dividends in the coming months, knowing this is the maiden website for Canterbury Language Academy and it will be a while before it comes out of the 'Google... [28 Sep 2006]
Salesforce shops for Google AdWords add-on
News The service allows marketing and advertising managers to analyse ongoing campaigns by viewing which people who click on Google AdWords keywords become sales leads. Former Kieden employees built the integration between Salesforce.com applications... [22 Aug 2006]
Google, Yahoo! et al take aim at click fraud
News For example, Google's pay-per-click ad system requires advertisers to pay a fee each time one of their online ads is clicked. Shuman Ghosemajumder, Google's business product manager for trust and safety said: "We've been working to improve... [03 Aug 2006]
Google to make online shoppers pay
News Though Google Checkout is being integrated into AdWords, Google will not track data about which keywords lead to purchases; use such information to modify AdWords auctions or bid prices; or combine such data with its new cost-per-action test ad... [29 Jun 2006]
Quocirca's Straight Talking: Searching for mobile search
Comment Thus internet search engines such as Google have teamed up with mobile operators to allow subscribers to bring desktop searching to mobiles - using a Google page to search for sites specifically designed for mobile devices, for instance. [13 Apr 2006]
Google registers voice-actived search patent
News A demo of something called Google Voice Search has been up on Google Labs, Google's pre-beta-test site, for well over a year. A newly published patent provides further evidence that Google is developing a voice-activated search engine. [13 Apr 2006]
Google under pressure as keyword lawsuit gets the nod
News In September, auto insurance provider Geico settled a trademark lawsuit with Google over Google's sale of keywords using Geico's mark to Geico's competitors. Goldman wrote: "This ruling puts increased pressure on Google's policy not to block... [30 Mar 2006]
