keywords search results
Google judges ad quality in real-time
News The real-time process also means that Google will no longer mark various keywords as unavailable to advertisers who previously had low ad-quality scores for those keywords, Google said. Google plans to update its mechanism for judging ad-quality... [22 Aug 2008]
KPS: A Web Information Mining Algorithm
White Paper KPS employs keywords, patterns and/or samples to mine the desired information. It is, however, not easy to search and extract structural data hidden in a Web page. Experimental results show that KPS is more efficient than existing Web extracting... [03 Jul 2008]
Say it in pictures - Google mobile ads go graphical
News As with the company's text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on websites that people visit with their mobile phones, Google said yesterday. There's nothing to dissuade me it would be any worse... [24 Apr 2008]
Facebook ads to get up close and personal?
News The WSJ's Vauhini Vara wrote: "People familiar with the plan say Facebook wants to accomplish what Google did with AdWords, which lets anyone place ads next to search results by buying 'keywords' online. [23 Aug 2007]
Google tailors search to your site
News The search engine can be customised quickly by choosing keywords and a list of sites the publisher wants included in the search index. s Search Builder, website and blog publishers can provide custom results most relevant to their readers... [24 Oct 2006]
Coming to a mobile near you: Ads
News s sponsored search results on the web, advertisers will bid in an auction on keywords that will display their ads on the search results page. on Wednesday launched a beta version of sponsored search results on mobile phones in the UK and US. [05 Oct 2006]
Quocirca's Straight Talking: Searching for mobile search
Comment Ask yourself this: How often do you find what you're looking for on a search engine on the first page without having to refine the search with further keywords or click in and out of a couple of results along the way? [13 Apr 2006]
Google registers voice-actived search patent
News Mobile web services are on the rise, and mobile phone keyboards could make typing in keywords a nuisance. Maestro converts spoken search requests into a text of query-friendly words that it sends to a search engine, and relays results back to the... [13 Apr 2006]
Google launches tools for hurricane relief
News Keywords typed in Katrina Search will return results only from hurricane-related web pages, while Katrina People Search can help find information about persons affected by the disaster, the company said. [13 Sep 2005]
MSN mimics Google with paid search
News The service will be known as MSN Keywords. The trial will use 500 advertisers and search marketers, the WSJ said, who will bid to place their ads alongside the results of a MSN search. The strategy involves starting to charge advertisers to display... [03 Aug 2005]
Microsoft lets Longhorn out of the barn
News Documents, pictures, music and even applications can also be given a rating or keywords to add further criteria for searching. Search results can be saved as virtual folders that are automatically updated to include all items that fit a particular... [15 Apr 2005]
Microsoft launches into paid search
News MSN's adCentre, for example, will offer advertisers detailed information on web surfers' responses to certain keywords, as well as demographic and psychographic profile data (in aggregate) on potential customers. [16 Mar 2005]
FTSE 100 banks trounced in race for online eyeballs
News Research by search marketing company The Search Works has found that 64 per cent of FTSE 100 companies' websites don't rank in the first page of search results for keywords, which could see them losing the 90 per cent of would-be buyers who never... [22 Feb 2005]
Google gets French lesson in trademarks
News On 16 December, a Nanterre court in France ruled that Google infringed on the trademarks of Le Meridien by allowing the hotel chain's rivals to bid on keywords of its name and appear prominently in related search results. [21 Jan 2005]
Updated: BitDefender slams McAfee 'dirty tricks'
News Most of the software producers used competitors' names as Google keywords in order to get more visitors. Radu said manipulating paid-for search results was once common practice, until Google prohibited it. [29 Sep 2004]
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