keywords the google
Google judges ad quality in real-time
News The real-time process also means that Google will no longer mark various keywords as unavailable to advertisers who previously had low ad-quality scores for those keywords, Google said. Google uses an auction system to determine which advertisers... [22 Aug 2008]
Legal Eye: Google declares trademark open season
Comment As a result, advertisers whose brands are trademarked terms will now need to purchase the keywords related to their brands to ensure consumers who search on their brand terms are not diverted to competitors and vice versa - the increased... [30 Apr 2008]
Say it in pictures - Google mobile ads go graphical
News As with the company's text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on websites that people visit with their mobile phones, Google said yesterday. Photos: The best of Google Sky [24 Apr 2008]
Google: Google Basics
White Paper Google defaults to searching for occurrences of the specified keywords anywhere in the page, whether side-by-side or scattered throughout. Will the engine search for both keywords or for either keyword? [10 Oct 2007]
Google: Froogle
White Paper Google Catalogs is a great way to do offline shopping, especially if one likes to browse with nothing more than a couple of keywords. However, if one is of the modern type who insists on doing all shopping online, one will want to check out Froogle... [10 Oct 2007]
Facebook ads to get up close and personal?
News The WSJ's Vauhini Vara wrote: "People familiar with the plan say Facebook wants to accomplish what Google did with AdWords, which lets anyone place ads next to search results by buying 'keywords' online. [23 Aug 2007]
Improving Encarta Search Engine Performance by Mining User Logs
White Paper This paper proposes a data-mining approach that produces generalized query patterns (with generalized keywords) from the raw user logs of the Microsoft Encarta search engine (http://encarta.msn.com). The method discussed is unique since query... [19 Jul 2007]
Google has data-retention change of heart
News Google's servers log information every time someone conducts a web search, keeping data such as the keywords used, the IP address or unique number assigned to that person's computer, and information from web cookies, which are small bits of data... [15 Mar 2007]
Google accused of helping P2P pirates
News In response to the lawsuit, the defendants deny the allegations and say Google suggested using the movie names as keywords to be purchased. It cited unnamed sources saying the defendants also alleged Google AdWords salespeople suggested they buy... [13 Feb 2007]
Re:Viewing 2006: The year in security
News So for example, criminals can target anybody who has expressed a preference for a particular band or sports team or who has included other keywords in their profile, meaning attacks can be tailored to be more relevant and therefore more appealing... [14 Dec 2006]
Google tailors search to your site
News The search engine can be customised quickly by choosing keywords and a list of sites the publisher wants included in the search index. A new Google tool will let people use Google's search platform to create search engines focused on the content of... [24 Oct 2006]
Coming to a mobile near you: Ads
News s sponsored search results on the web, advertisers will bid in an auction on keywords that will display their ads on the search results page. It previously said it will include search technologies from 10 search engines, including Google, the... [05 Oct 2006]
Salesforce shops for Google AdWords add-on
News The service allows marketing and advertising managers to analyse ongoing campaigns by viewing which people who click on Google AdWords keywords become sales leads. Swensrud said the service, called Salesforce for Google AdWords, allows people to... [22 Aug 2006]
Google, Yahoo! et al take aim at click fraud
News Click fraud occurs when online ads are intentionally clicked on, either by websites which get paid for hosting the ads or by companies trying to deplete the ad budgets of rivals so they can buy the search keywords themselves and steal the business. [03 Aug 2006]
Google to make online shoppers pay
News Though Google Checkout is being integrated into AdWords, Google will not track data about which keywords lead to purchases; use such information to modify AdWords auctions or bid prices; or combine such data with its new cost-per-action test ad... [29 Jun 2006]
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