mail marketing
RSS mail marketingCIOs rate MBAs
News Robin Dargue Royal Mail Gavin Watrup, group IT Director of marketing services company Creston, said: "It depends on why you're doing it. In the latest silicon.com CIO Jury poll, the 12-strong panel of IT chiefs voted eight to four in favour of the... [19 Aug 2008]
The Weekly Round-Up: 08.08.08
Round-Up Hence a story in The Mail on Sunday revisiting the iPhone Nano rumours which did the rounds a while back. Until Apple's marketing magic tricks it into once again queuing in the rain that is. The Round-Up has never been a big fan of DIY. [08 Aug 2008]
The rise and rise of Infor
Comment Robin Dargue Royal Mail The company has attracted attention, partly through good marketing and a touch of hubris but also by becoming the poster child for a new way business model - software as a service (SaaS). [06 Aug 2008]
The Cost of Finding Customers
White Paper Multichannel retailers - those with physical stores or mail-order catalogs in addition to e-commerce Web sites - spend less to acquire new online customers than their Internet-only competition. Established and trusted retailers use store locations... [03 Jul 2008]
Speedy Delivery at Kern AG
White Paper Kern AG since it was founded in 1947 it operates internationally; the company has been developing, producing and marketing rapid document inserting systems and devices for post-processing of computer forms and also provides services in the areas... [03 Jul 2008]
On Demand Solution from IBM Helps Harry And David Achieve Flawless Execution
White Paper Founded in 1934, Harry and David have grown into a mail order legend, marketing and distributing America’s best-loved gifts: fruit baskets, rich chocolates, gourmet meats and confections, and Royal Riviera Pears. [03 Jul 2008]
HW Chamber of Commerce Case Study: Malvern Boilers Ltd.
White Paper The business issues related with the use of ISDN were centered on the promotion of the company and the speed of sending and receiving e-mail, especially when large files were attached. Instantaneous e-mail allowed much better communication with... [03 Jul 2008]
Epson Case Study: Australian Corporate Writing
White Paper The main challenge was achieving the fine balance between available financial resources and quality of the direct mail materials. Following the successful launch of ACW' rolling marketing campaign, it was estimated that using the Stylus Photo 2100... [03 Jul 2008]
Vertical Market Trends in Direct Mail and the Impact on Production Service Providers
White Paper This white paper, based on dozens of interviews with executives at large companies engaging in direct mail marketing - including agencies, printers, lettershops and other industry experts - examines 10 key trends, and focuses particularly on... [03 Jul 2008]
The State of E-mail Marketing: Perfecting the Appropriate Mix of Art and Science
White Paper Email marketing has become a standard component of the corporate marketing mix. This webcast discusses how marketers can address the cluttered and volatile market by selecting an appropriate email marketing execution strategy. [03 Jul 2008]
Shelton Case Study: Esurance
White Paper However, as the effectiveness of email was decreasing and the inherent SPAM-related concerns were increasing, management decided to investigate direct mail options to augment their marketing efforts. Esurance incorporated a method of direct mail to... [03 Jul 2008]
Superior Internet Solutions Case Study: Red Lobster
White Paper Using Superior Mail Red Lobster uses powerful full color HTML email marketing campaigns to impact brand awareness, drive customers into their locations on a regular basis. Red Lobster needed a solution to increase brand awareness by creating an... [03 Jul 2008]
Email Marketing and Spam: Two Sides of the Same Penny
White Paper They are trying to send marketing messages that are being blocked or filtered into a junk mail folder, which for the most part gets deleted without any examination. It also details the steps legitimate email marketers can take to gain consumer... [03 Jul 2008]
How Does Your Current Email Marketing Effort Measure-up?
White Paper The paper provides some simple aspects of successful e-mail campaigns that yield the type of results that both sales and marketing can agree on as being critical to getting great results. Email like television, newspapers, the telephone, or direct... [03 Jul 2008]
101 Writing Tips for Successful Email Marketing
White Paper Perhaps the biggest mistake writers make is relying too heavily on the lessons learned from decades of "paper" direct mail. Like the best sales letters, email is personal, one-to-one communications but delivering an effective marketing message... [03 Jul 2008]
