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Graphical Methods for Marketing Research
White Paper Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. [01 May 2009]
Marketing Research: Uncovering Competitive Advantages
White Paper SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. [01 May 2009]
Google mobile mission: Not lifting off as expected?
News Google has already been adapting its web search, mapping service and advertising tools to work on mobile phones. Farhad Divecha, director of the search and mobile marketing firm AccuraCast, said: "In... [11 Feb 2008]
The Weekly Round-Up: 29.07.05
Round-Up Microsoft has now unveiled the MSN Virtual Earth application which does pretty much the same thing using mapping technology and aerial photography. Korotkov claimed he was receiving 40 emails per day prior to setting up... [29 Jul 2005]
Google offers UK maps and local listings
News Google UK has finally introduced the local search and mapping tools that were launched in the US earlier this year. The mapping service allows users to get accurate directions between two UK... [20 Apr 2005]
Oracle app server release has BEA in its sights
News Oracle 9iAS Java edition includes Enterprise Java Beans (EJB) programming model, which gives the ability to build applications; clustering capabilities; a data-mapping tool called TopLink; and five licences of Oracle's... [01 Apr 2003]
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