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Green IT - how CIOs can help
Comment Much of this 'greenwash' is so transparent and over-spun that it needs no further analysis but for one point: many IT departments are perhaps just as cynical in their embracing of green tech as the worst vendor marketeers. [04 Sep 2008]
Internet marketeer faces spam charges
One of Australia's most notorious internet marketeers is to face the federal court next month on allegations that he sent millions of unsolicited bulk emails. The Australian Communications Authority (ACA) alleges Wayne Mansfield and his company... [23 Jun 2005]
Notorious spam man of Oz to face federal court
News One of Australia's most notorious internet marketeers is to face the federal court next month on allegations he sent millions of unsolicited bulk emails. The Australian Communications Authority (ACA) alleges Wayne Mansfield and his company, Clarity... [23 Jun 2005]
Bluejacking as a Marketing Channel
White Paper Bluejacking offers three distinct opportunities for marketeers: Viral communication, Community activities, and Location based services. This paper talks about Bluejacking. Bluetooth was never intended as a messaging platform. [19 Jun 2004]
Spam FAQ
White Paper What many of users are beginning to discover, however, is that there are hundreds of thousands of marketeers out there who want to send written communications to their desktops at a negligible cost. The low cost of electronic communications has... [05 Jun 2004]
Mobile spam: Is the next plague upon us?
News SMS has been on the crest of a wave as marketeers start to appreciate the potential of its application within their environment. More than two-thirds of us have received spam on our mobile phones, raising fears that it won't be long before the... [11 Jun 2003]
Living with a modern mix of communications
Comment No, this isn't the start of a joke but a truth worth sharing with makers and marketeers of the latest and greatest products. Old communications technologies don't die. That's because there are many in their ranks who wrongly assume a new form of... [10 Jul 2002]
US gets its own domain name
News Research from internet marketeers Harris Interactive reported that 68 per cent of Americans would choose to buy from a dot-US domain over a dot-com or foreign domain. The dot-US country code domain name was launched today for UK businesses. [04 Jul 2002]
BT milks the hype cow
Comment If he does sell below cost, though, Oftel, all his competitors, the leader writers of The Economist and free marketeers everywhere will respond with extreme prejudice. So, BT is basking in a warm glow of slightly surprised approval after a promise... [07 Feb 2002]
The A-Z of ebusiness (S)
News Traditionally marketeers have divided their target market into segments with similar characteristics in order to tailor communications to each group. Satellite TV A TV distribution platform relying on transmission through a satellite dish [01 Jan 2002]
Brussels starts meting out spam laws
News The opt-in option is unpopular with marketeers because it poses problems for legitimate direct marketing companies, while spammers will be undeterred by the letter of the law. The European Parliament has decided that member states can opt whether... [13 Nov 2001]
Brand spanking new?
Comment Marketeers bought into the fallacy that in the face of an internet 'revolution' everything must go. The opportunity may be there, but it seems marketeers have been getting it wrong. The internet may look like foreign territory with its own language... [11 Sep 2001]
SMS use set to hit the one billion mark
News Mobile marketeers are rubbing their hands together following news that use of SMS in the UK is set to reach the one billion mark for this month. Figures from the Mobile Data Association (MDA) show that in July a massive 992 million messages were... [23 Aug 2001]
SMS marketing to be hit by legal challenge
News The use of SMS as a marketing tool could be severely hampered by government plans to control corporate usage of electronic communications. Under the 1985 Companies Act, organisations are required to include their official registration details on... [21 Aug 2001]
The Bloor Perspective: Raving with SMS in Ibiza and Microsoft to dominate the web?
Comment In Ibiza the raving public are a marketeers dream. Advertising, or new media, is not quite what it was at the start of the new economy. At first banner adverts were essential to any company hoping to establish an online presence and new advertising... [25 Jun 2001]
