marketing advertising
Increasing Efficiency Through Integration
White Paper Publicis Groupe is a communications agency, which brings together specialists from advertising, relationship marketing and publishing to develop creative work for clients such as Unilever, Nestle, Renault, British Airways, Asda-Wal-Mart, Siemens... [02 Sep 2008]
Start-ups try to cut slice of Google pie
News Google wouldn't be Google without its ownership of the estimated $10.4bn annual search advertising market. Clickable CEO David Kidder said that part of the growth plan in the next year will be to create a single "Clickable" interface for other... [30 Jul 2008]
Legal Eye: Trademark landmark
Comment Being the biggest in your field - both in terms of market-share and advertising budget - won't stop smaller companies jumping on the bandwagon and gaining recognition from associating with your brand through comparative marketing campaigns. [16 Jul 2008]
IBM Business Partner coreFusion Helps RealityClick to Engage Customers Online
White Paper With a background in direct marketing and advertising, RealityClick executives knew a lot about engaging consumers, stimulating a response and even analyzing data, but were unsure how to go about actually developing and maintaining the technology... [03 Jul 2008]
Inbound Campaign Execution Framework
White Paper Brand proliferation, advertising exposure and reduction in marketing budgets are enforcing industry leaders to explore innovative ways to convert organization's cost centers to profit centers. Inbound call centers being most vulnerable cost... [03 Jul 2008]
Spyware Removal Using Ad-Aware
White Paper Spyware, also known as adware (advertising supported software), secretly gathers information about you while you are surfing the Internet and transmits the information to an individual or company that uses it for marketing or other purposes. [03 Jul 2008]
Brann Worldwide Gets Creative With DB2 and SAP, Improves Operations
White Paper And with the advertising market feeling the pinch of an economic slowdown, clients must make every marketing dollar count. Here's a thought-advertising is no longer about helping sellers sell; it's about helping buyers buy. [03 Jul 2008]
When Wire"less" Means More
White Paper When Sharpe Blackmore's advertising teams meet to define the marketing strategies of clients like Dell and Altamira, they can now make better informed decisions, changes to the strategic plan and update advertising concepts from all corners of... [03 Jul 2008]
Database Marketing in the Publishing Industry: Turning the Page to Effective Direct Marketing Methods
White Paper A marketing database can be used in so many different aspects of publishing, including new and renewing subscriptions sales, list rental enhancements, ancillary product sales, and advertising sales. This document helps publishing professionals... [03 Jul 2008]
BCom3 Goes Truly Global with A Check Point VPN Solution
White Paper A giant in advertising, public relations and marketing, BCom3 represents 76 of the world's top advertisers, such as General Motors and Proctor & Gamble. To properly support its global clients, BCom3 has to operate as a single global entity with... [03 Jul 2008]
SAS Analytics Help Determine Advertising Strategies at MPG
White Paper Using advanced analytics from SAS, MPG marketing executives correlate consumer spending with advertising investment and offer post campaign evaluations for their clients. With a client list that includes Microsoft, Intel, Isuzu and Peugeot, Media... [03 Jul 2008]
AOL-MovieFone/CSI: Transforming Data into Dollars
White Paper AOL-MovieFone, Inc.is the nation’s largest movie listing guide and ticketing service, providing interactive telephone information, advertising, and teleticketing services to the motion picture industry and moviegoers. [03 Jul 2008]
Helsingin Sanomat Maximizes Advertising Revenue With Improved Customer Service and Marketing
White Paper Helsingin Sanomat wanted to establish a single, company-wide system for managing hundreds of thousands of advertisements and more than 30,000 advertising customers a year and enhance customer orientation and improve customer identification in... [01 Jul 2008]
Moore Consulting Group Enhances Client Relationships With the 3Com Unified Wired and Wireless Gigabit Switch
White Paper Its network was struggling to support its integrated communications Services-public relations, marketing and advertising activities. Moore Consulting Group, based in Tallahassee, Florida, is nationally ranked as one of the top 110 PR firms by PRWeek. [31 May 2008]
Email Frequency: How Relevancy Tactics Changed the Rules
White Paper Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising... [15 May 2008]
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