marketing automation
Sales Force Automation Comparison Guide
White Paper Marketing-automation features Businesses of all sizes can benefit by automating all aspect of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions contain, researching... [31 Jul 2008]
On-Premise CRM Comparison Guide
White Paper SFA (Sales Force Automation) features Marketing features If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry's biggest vendors. [31 Jul 2008]
Hosted CRM Vendor Comparison Guide
White Paper Sales Force Automation Features Marketing Features Hosted CRM solutions make up a sizable portion of the growing CRM market. This guide breaks down the major players (Salesforce.com, RightNow Technologies, NetSuite, and Oracle) so you can quickly... [31 Jul 2008]
SAS Quadruples Response Rates for Recent Marketing Campaign
White Paper With SAS Marketing Automation, CRM analysts develop knowledge-based marketing campaigns to promote new banking services and to cross-sell existing products to targeted groups of individuals. SAS Marketing Automation helps increase the efficiency of... [03 Jul 2008]
Marketing Automation: Driving Customer Profitability
White Paper In financial services, it’s all about creating profitable customers. To succeed, you need to retain your best customers and drive lifetime value. You need to build customer relationships by making each offer and each interaction relevant — tailored... [03 Jul 2008]
Amazing Global Improves Operational Efficiency and Business Performance With CRM Solution
White Paper Atlantic Technologies deployed Oracle CRM On Demand, with 110 users already active in 10 branches worldwide and improved cross-selling and up-selling, as well as key sales force automation operations, such as management of contacts and key... [01 Jul 2008]
Symbol's MC50 Brings Mobile Vitality to Sales Force Automation Applications for Pharmaceutical Companies
White Paper Leads are available, marketing materials are accessible and orders are accurate and traceable. Pharmaceutical sales teams need the ability to capture, move and manage customer information to and from the point of business activity. [30 Jun 2008]
SPD Server 4.1: Scalability Solution for SAS - Turning Big Data Into Business and Analytic Intelligence
White Paper The features and enhancements added address performance for the SAS Enterprise Marketing Automation Solution. This paper will provide an overview to the new features and enhancements for SPD Server 4.0. [30 Jun 2008]
New SAS Performance Optimizations to Enhance Your SAS Client and Solution Access to the Database
White Paper Whether one uses SAS Web Report Studio, SAS Marketing Automation or other SAS clients or solutions, or still submit the SQL queries in batch, one owe it to themselves to see how one can make them run faster. [31 May 2008]
HP Retail Marketing Automation
White Paper HP Retail Marketing Automation is a flexible, Web-based collaboration application that speeds creative execution, lowers costs and helps produce more compelling promotional materials. [14 Apr 2008]
The CMO's Strategic Agenda Benchmark Report
White Paper This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation. Marketing executives face a constant stream of business pressure. [11 Apr 2008]
Word or Publisher: Choose the Best Tool for the Job
White Paper Though one can create many of the same publications in Word, Microsoft Office Publisher is designed to provide flexible and precise page layout and design, with the additional advantages of design assistance and automation. [11 Apr 2008]
Project Management: Web-based Content Management & Collaboration Solution
White Paper This unique, Web-based solution combines collaboration, content management, and many other features that can be used for project and document management, sales force automation, CRM, bug tracking, and much more. [10 Apr 2008]
Centralised or decentralised IT?
Comment Conversely, at many companies with decentralised development, application costs have exploded and islands of automation have mushroomed. Those with centralised applications development controlled costs - but watched competitors beat them with... [09 Apr 2008]
Norwich Union goes Exstream to descramble customer documents
News Financial services heavyweight Norwich Union has implemented a document automation project to make its communications with customers more understandable. The acquisition of Dialogue enterprise document automation software from Exstream is part of... [14 Jan 2008]
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