marketing services
Why the UK will never create a Google, Microsoft or Oracle
News The UK is intellectually more than capable of producing a global software giant, but I am not sure if they have the management and marketing expertise to exploit that capability to the extent necessary," he said. [03 Nov 2009]
Who do you trust when you're spending your IT budget?
News According to a survey by industry watchers Pierre Audoin Consultants and the IT Services Marketing Association (ITSMA), CIOs and other business execs most trust their colleagues and peers for advice on... [28 Oct 2009]
Cheat Sheet: Augmented reality
Cheat Sheet In a recent report, the company predicted revenue associated with augmented reality will grow from a modest $6m in 2008 to more than $350m in 2014 - a hike of more than 5,700 per cent - largley due to to mobile apps and... [27 Oct 2009]
How to Market and Sell Services with Webinars
White Paper Download this new Quantum Leap Marketing white paper to explore how to successfully market and sell services with Webinars in order to get the maximum mileage out of your marketing budget. [18 Oct 2009]
BBC names new CIO as part of tech shake-up
News She will also support the corporation's business systems and professional services teams which include HR, Marketing Communications & Audiences, Finance and Property. The BBC has appointed a new CIO as... [09 Oct 2009]
How to grow tech businesses during a recession
Comment It is well known that it's easier to sell to an existing customer than a new one but post-sales service is not just a marketing tool, it is also a way to actively drive profits. Delivering better... [06 Oct 2009]
World's Biggest Auto Auction Links Customer Information to Grow Online Business
White Paper Manheim gained a more complete view of its customers and their transactions, which improves the company's sales, marketing, and customer service efforts. Manheim is the world's leading provider of used vehicle auctions... [02 Oct 2009]
Where to make the biggest bucks working in IT
News The next highest rewards can be found in the media, marketing and sales sectors, where annual pay stands at £38,863; and manufacturing, services and others where it reaches £36,277. IT workers chasing... [01 Oct 2009]
Oracle CRM on Demand eBook
White Paper More and more organizations are turning to Customer Relationship Management (CRM) solutions in an attempt to answer these questions and drive revenue growth, productivity, and customer satisfaction across Sales,... [28 Sep 2009]
Beyond CRM: How to improve customer interactions
Comment And in today's consumer-driven world, where social networking is widespread, the impact of viral marketing cannot be ignored; one poor customer interaction can tarnish brand reputation for a long time. [25 Sep 2009]
International Marketing Company Gains Quick and Easy Messaging Disaster Recovery with Microsoft Exchange Hosted Services
White Paper Catalina Marketing needed an easy and inexpensive communications disaster recovery plan for use in the event that a hurricane were to take out its Florida data center. Instead, the company replaced its MessageLabs spam-... [22 Sep 2009]
Staffing Service Coordinates Sales Activities, Utilizes Business Intelligence with CRM Solution
White Paper These solutions created silos of customer information, limited visibility into sales and marketing data, and hampered employee collaboration. Volt Information Sciences, Inc.provides staffing services,... [21 Sep 2009]
Dynamics CRM Data Reduction Systems Webcast
White Paper With Microsoft Dynamics CRM Online, the organization has improved visibility to real time data for marketing campaigns and product launches. Data Reduction Systems is a document management company, specializing in... [21 Sep 2009]
Intellidyn Answers Consumers' Calls to 'Know Me'
White Paper The challenge for Intellidyn was to help clients understand the behavior and attitude of the customer and increase returns on their direct-to-consumer marketing campaigns. Housing the most comprehensive repository of... [19 Sep 2009]
SAS Marketing Optimization Boosts Expected Campaign ROI by Over 50 Percent
White Paper The challenge was to evaluate multiple marketing campaigns simultaneously and predict, for any given mix of campaigns, which products should be marketed to each individual customer. Scotiabank deployed SAS... [19 Sep 2009]
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