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Digital Dilemmas: Should your business be on Twitter?
Comment Is microblogging the new marketing? Treat Twitter as just another pipe to spew out marketing puff. Have your marketing director sign off every tweet. So you've heard about Twitter. You... [16 Nov 2009]
Navisite Case Study: Webchutney
White Paper Webchutney is India's top full service digital media and interactive marketing agency. Webchutney had a problem though; they were unhappy with the quality of service they were getting from their dedicated server hosting... [12 Nov 2009]
A Psychological Analysis of Common Email Scams
White Paper The very large number of unsolicited marketing messages reaching Email users on a daily - if not hourly - basis is more than bothersome for most recipients and staggering when considered in aggregate. [12 Nov 2009]
Dangerous Collaboration Practices in a Challenging Economy: 5 Roles IT Must Perform to Minimize Risk
White Paper Companies are pressed to collaborate with more and more outside partners, and many business processes - due diligence, compliance, product development, sales and marketing - involve sharing of confidential information. [12 Nov 2009]
WLAN RF Architecture Primer: Single-Channel and Adaptive Multi-Channel Models
White Paper This paper compares the two models in technical detail, allowing the reader to follow the science behind marketing claims, and develop an informed and objective opinion of the merits of vendors' solutions. [12 Nov 2009]
Protecting the Crown Jewels: Securing Intellectual Property
White Paper Information regarding new products, marketing strategies, and customer analytics is fundamental to winning market share. Data theft, piracy, and malicious employees put Intellectual Property (IP) at risk every day. [12 Nov 2009]
The Weather Channel Develops a Wireless Download Application Using Brew and Java Technologies
White Paper The Weather Channel developed a wireless download application using Brew and Java technologies. Wireless subscribers are now able to access the latest weather reports while away from their televisions and computers. [09 Nov 2009]
The Weekly Round-Up: 06.11.09
Round-Up Our education is poor, as is our management culture, our marketing sucks as does our regulatory and tax systems and our economy simply can't support entrepreneurship. Question: What do Britain's hairdressers and IT... [06 Nov 2009]
Join the silicon.com LinkedIn networking group
News The group is open to all silicon.com readers, from CIOs and IT directors to other business leaders - including CEOs, finance directors, HR, sales and marketing chiefs who want to help their organisation reach its goals... [06 Nov 2009]
Why the UK will never create a Google, Microsoft or Oracle
News The UK is intellectually more than capable of producing a global software giant, but I am not sure if they have the management and marketing expertise to exploit that capability to the extent necessary," he said. [03 Nov 2009]
Increasing marketing campaign profitability with predictive analytics
White Paper Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction. [03 Nov 2009]
Applying Predictive Analytics to Physician Detailing
White Paper Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing efforts... [03 Nov 2009]
Discover the Best Direct Mail Piece Cost-Effectively
White Paper Still, many businesses, especially small or business-to-business organizations, shy away from testing direct mail because of limited funds or constrained target markets.This paper demonstrates how you can save money and make better... [03 Nov 2009]
Can I use a netbook as my everyday work machine?
Comment Though some of the larger netbooks boast keyboards at 92 per cent the size of full keyboards (according to the marketing folk), this may still be a little taxing after hours of keyboard bashing. Bethan Jones puts one to... [02 Nov 2009]
Who do you trust when you're spending your IT budget?
News According to a survey by industry watchers Pierre Audoin Consultants and the IT Services Marketing Association (ITSMA), CIOs and other business execs most trust their colleagues and peers for advice on which products to... [28 Oct 2009]
