marketing
RSS marketing
"Be cautious of the message, not suspicious of the tools"
Comment Companies like Comcast are using Twitter in a hybrid way - for both marketing and customer support. The trio have been voted onto this year's silicon.com Agenda Setters list, which profiles the top 50 most influential... [10 Oct 2008]
'BlackBerry Storm was Vodafone's idea': RIM co-CEO
News Moreover Apple's use of touchscreen technologies - capacitive and multitouch - and its marketing of the iPhone as, first and foremost, a multimedia entertainment and comms machine rather than an email tool for suits,... [08 Oct 2008]
IBM follows Microsoft into the cloud
News Other services introduced on Monday include Lotus Sametime Unyte, for web conferences and document sharing; Rational Policy Tester OnDemand, which scans web content to deal with compliance issues; Rational AppScan OnDemand, which scans... [06 Oct 2008]
Is Nokia losing its enterprise mojo?
Comment Nokia has announced it will stop marketing its own unified communications offerings for enterprise mobility. Sounds more like they mean 'death of a thousand cuts', especially when you get to the nitty-gritty of the... [06 Oct 2008]
Naked CIO: Who cares about industry experience?
Comment CIOs should be able to move between industries as freely as their colleagues in finance and marketing, says the Naked CIO. IT could learn some lessons from finance or marketing. There are fewer... [06 Oct 2008]
Sales Force Automation Comparison Guide
White Paper This guide will offer solutions that will help sales and marketing to continue to sell and generate leads and grow revenue in these turbulent economic times. Sales Force Automation Comparison Guide Inside CRM's analysts... [02 Oct 2008]
Gartner MarketScope for Network Access Control, 2008 brought to you by Sophos
White Paper This Gartner report assessed vendors on the following criteria: market understanding, marketing strategy, sales strategy, offering (product) strategy, overall viability (business unit, financial, strategy, organization)... [02 Oct 2008]
Minority Report: Here come the iPhone competitors
Comment Its marketing takes a less-than-subtle swipe at one of the iPhone's biggest missing features: the lack of copy and paste - which, for some reason, seems to preoccupy the minds of a large number of people. [01 Oct 2008]
Eliminate Spam, Gain Productivity
White Paper See how spammers have more successful open rates than other forms of direct marketing. Learn all about the dangers and the costs of spam in all its forms - from stock-touting to PDF to spreadsheet and more. [01 Oct 2008]
Stallman slams the cloud as "stupidity"
News Cloud computing, the latest marketing description for a notion put forth by computer industry companies in recent years, moves most of the computing power - and sometimes data - to servers maintained by companies such as... [01 Oct 2008]
Stop the Time Drain! How Web Conferencing Multiplies Productivity
White Paper Speakers: Eric Choi, Product Marketing Manager, Citrix Online View this on-demand Webinar, "Stop Wasting Your Time Traveling," to learn how to: Use real-time Web conferencing tools to enhance productivity [01 Oct 2008]
Visual and Analytical Mining of Transactions Data for Production Planning and Marketing
White Paper The following paper presents an attempt to illustrate the combination of visual and analytical data mining techniques for planning of marketing and production activities. Recent developments in information technology... [01 Oct 2008]
An Approach to Targeted Marketing Using Spatial Data Mining at Campbell Scientific, Inc.
White Paper The concept of this paper focuses on merging two technical Information Systems (IS) fields: data mining and Geographic Information Systems (GIS). Initially, a literature review is presented followed by a brief background of Campbell... [01 Oct 2008]
Cisco Secure Integrated Firewall Software
White Paper Some of the features greatly extend the former Firewall Feature Set, so there's a new marketing name: Cisco Secure Integrated Software (CSIS). This paper takes a look at new Cisco IOS features encompassing security. [01 Oct 2008]
Conceptual Knowledge Discovery and Data Analysis
White Paper This paper uses such an application in database marketing to demonstrate how methods and procedures of CKDD can be applied in Data Analysis. This paper discusses Conceptual Knowledge Discovery in Databases (CKDD) in its... [01 Oct 2008]
