materials marketing communications
Create e-Mail Newsletters for Your Travel Clients
White Paper These newsletters were printed quarterly, monthly, or even weekly and were slick marketing materials. Now that paper tickets are less common, communications with the clients are limited to agency Web sites, direct mailings, e-mail newsletters, and... [26 Apr 2008]
Communicate To, Through, and for Your Channel Partners
White Paper In one's communication materials, focus on exactly what one want the channel partners and their customers to do. Communicating with customers is obviously important and gets the attention of marketing channel managers. [26 Apr 2008]
Develop a Marketing Communications Plan
White Paper Marketing communications (marcom) include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. Thoughtfully written marcom plans: keep the company speaking with one voice across a vast number of... [26 Apr 2008]
Vialect IntraNET Case Study - Marketing
White Paper Intra.Net enables distributed teams to quickly and easily compile project materials for review and distribution to clients. Customers report decreased cost of distributing materials, reduced time for coordinating meetings and approvals, and... [14 Jul 2005]
Teleconferencers admit what they get up to
News Topping the list of distractions: doing unrelated work and looking for materials being discussed on the call. People are expected to be always on," Burch, Raindance's chief marketing officer, said. Ninety per cent of people who participate in... [17 Dec 2004]
Cisco adds a touch of colour to its VoIP phones
News But colour and touch screens are poised to become a regular feature in Cisco's VoIP telephone line-up if prices of the raw materials ever drop, he said. Marketing Director Hank Lambert said the new features are meant to make Voice over internet... [09 Sep 2003]
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