crm system in news
AstraZeneca experiments with wireless for CRM
News AstraZeneca has announced it will trial wireless ecommerce applications - to form part of its customer relationship management (CRM) strategy - at the end of this year. The users will be connected to AstraZeneca's Electronic Territory Management... [20 Mar 2000]
Siemens extends CRM offering
News The Siemens ResumeRouting CRM platform now combines the Siemens Xpressions 470 unified-messaging system, Microsoft NetMeeting software and Siemens ProCenter MX Email application. Siemens has added a range of electronic services to its CRM products. [27 Jan 2000]
NatWest Cards pulls together IT and marketing
News A recent customer relationship management (CRM) initiative by NatWest Cards required unprecedented co-operation between the bank's marketing and IT departments, according to Tony Davis, head of customer marketing for NatWest Card Services. [25 Jan 2000]
Call centres to take flight with Pegasystems
News CRM specialist, Pegasystems, this week announced its support for Sun Microsystems' Sun Ray enterprise appliance and hot desk technology. Sun Ray is based on Sun's Solaris operating system. According to Pegasystems, Sun Ray will be an excellent fit... [24 Sep 1999]
News in View: Customer Relationship Management Uncovered
News According to customer service programme director, Toby Detter, the CRM system installation took only a few weeks, but the real work is still going on: "It really takes a change in attitudes, organisation and the way we're working. [21 Sep 1999]
Cyborg launches SalesPage in the UK
News SalesPage is a CRM system that uses the Web as a sales-force automation, account management and telemarketing platform. UK distributor, Cyborg, is to launch Unitrac's SalesPage system in the UK market. [03 Sep 1999]
BA puts five million customers on CRM
News British Airways (BA) has launched a customer relationship management (CRM) programme on the back of its global customer database, Ocean Wave. Rob Thorne, senior manager customers databases at BA, said the system will "proactively offer products and... [03 Aug 1999]
Lotus cashes in on Bank of Scotland contract
News Bank of Scotland is now considering using Lotus Domino as the basis for its knowledge management infrastructure, including customer relationship management (CRM) applications The move will see the implementation of Lotus Domino and follows the bank... [07 Apr 1999]
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