advertising bureau in news
Do proposed guidelines for online ads cut the mustard?
News The Interactive Advertising Bureau (IAB) has proposed new privacy guidelines related to online advertising that offer weaker consumer notice and choice requirements than the US Federal Trade Commission (FTC) wants. [25 Feb 2008]
Online advertising outstrips national newspapers
News Internet advertising has broken the £2bn-per-year barrier, making the market half the size of TV advertising, according to the Internet Advertising Bureau (IAB). The UK online advertising trade body - run in partnership by PricewaterhouseCoopers... [28 Mar 2007]
Online ads skyrocket to $16.8bn
News According to a report from the Internet Advertising Bureau (IAB) and consultants PricewaterhouseCoopers, the rise in revenues marks a 34 per cent year on year increase from 2005's figure of $12.5bn. Advertising on the internet is continuing to... [08 Mar 2007]
Google plans click-fraud blockade
News Those companies are working with the Interactive Advertising Bureau and others to establish guidelines for quantifying click fraud. Google, king of pay-per-click advertising, will allow advertisers to specify which internet protocol addresses will... [01 Mar 2007]
Web ads to beat telly by 2010
News Online advertising will suck an even greater share of cash from marketers' pockets, says the Internet Advertising Bureau (IAB) - and will surpass the ad money spent on TV by 2010. Phillipson said in a statement: "This has been a very tough market... [05 Oct 2006]
More cash pours into online ads
News Advertising on the internet continues to be an increasingly lucrative sector of the market, according to results announced on Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. [26 Sep 2006]
Google, Yahoo! et al take aim at click fraud
News The Interactive Advertising Bureau (IAB) and the non-profit Media Rating Council said they are teaming up with Ask.com, Google, LookSmart, Microsoft, Yahoo! The newly formed group will "ensure that marketers of all sizes are provided the highest... [03 Aug 2006]
Online ad spending booms to record $12.5bn
News The amount of money spent on internet advertising in the US rose by 30 per cent last year to a record $12.5bn, according to a report released on Thursday by advertising trade group the Interactive Advertising Bureau and independent auditor... [21 Apr 2006]
Web ad revenues soar
News This record spending was once again led by ads linked to web search results, said the Interactive Advertising Bureau, or IAB, which released the report on Monday in conjunction with PricewaterhouseCoopers (PwC). [27 Sep 2005]
Google feeds desire for RSS ads
News Simultaneously, the online advertising market is healthy again, growing 33 per cent last year to $9.6bn, according to the Interactive Advertising Bureau. Google is increasingly applying more flexibility to its advertising programs, which generated... [19 May 2005]
The Search Wars have begun as Yahoo! turns on Google
News Keyword searches made up 31 per cent of the $1.66bn in US online ad sales for the second quarter of 2003, according to the Interactive Advertising Bureau (IAB), an industry trade group. Although expected, the announcement highlights the changing... [15 Jan 2004]
Online ad revenues continue to soar
News Third-quarter sales represent a 20 per cent leap from revenue of $1.45bn in the same period a year ago, and a five per cent lift from sales of $1.66bn in the previous three months, according to the trade group Interactive Advertising Bureau (IAB... [11 Dec 2003]
AOL and Google love-in to continue forever?
News While online advertising has declined overall for three straight years, search-based ads have been a bright spot, accounting for nearly 15.4 per cent of the roughly $6bn online ad industry in 2002, according to the Interactive Advertising Bureau. [08 Oct 2003]
European ad revenues sparking back into life
News That's the finding of a study carried out by the Internet Advertising Bureau and media monitoring service, TNS Media Intelligence. With almost €200m of advertising cash spent in the first quarter of 2003, the internet is strengthening its position... [21 Aug 2003]
Your publication's awards need YOU!
News Tom Bureau, CNET Networks UK MD, said: "Many products, technologies and companies have not only withstood the tests of the past two years but prospered. Technology advertising campaign of the year CNET Networks UK, the publisher of silicon.com, is... [06 Aug 2003]
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