audiences in news
RSS audiences in news
BBC reveals iPlayer user habits
News The most common age group using iPlayer is 35- to 44-year-olds, with a quarter of all users coming from this section of the population, according to research commissioned by the BBC's marketing, communications and audiences group. [06 Aug 2008]
Google helps measure up audiences
News Google will offer advertisers a free media planning tool to help them locate target audiences on the web, a company spokesman said yesterday, posing a challenge to existing web measurement firms. The leader in web search and related advertising is... [24 Jun 2008]
iPlayer loses its Virgin-ity
News He said the partnership with Virgin is another step towards changing the way audiences watch TV as well as underlining the BBC's commitment to creating a multiplatform iPlayer. The BBC iPlayer is now available on Virgin Media's cable service... [30 Apr 2008]
BBC's Highfield hops off to Kangaroo
News Highfield said the move is a fantastic opportunity and he is looking forward to "transforming the way audiences watch television". BBC director of future media and technology, Ashley Highfield, is to leave the corporation to head up the Kangaroo... [15 Apr 2008]
BBC signs up with iTunes
News Simon Danker, director of digital Media at BBC Worldwide said with more people now watching TV on iPods the move is giving audiences a wider variety of options to view BBC shows. A range of BBC television programmes are now available for download... [19 Feb 2008]
BBC beds down with MySpaceTV
News Simon Danker, director of digital media for BBC Worldwide said the partnership continues the Beeb's strategy of putting content where audiences are increasingly spending time. He said it will put BBC content in front of new audiences around the... [24 Jan 2008]
RSC ups attendance with analytics
News The Royal Shakespeare Company (RSC) has used analytics software from KXEN and analysis expertise from Accenture to market productions to its audiences more effectively.silicon.com Retail & Leisure The company used the analytics software to segment... [18 Jan 2008]
Google sticks ads on YouTube
News To avoid alienating audiences, we have to create overlays and bugs that don't get in the way of the viewer and then allow them to get rid of it if they want. Google is finally rolling out an advertising format for YouTube it hopes could succeed... [22 Aug 2007]
BBC iPlayer petition hits 10,000
News He added: "Our general rule of thumb is to reach the biggest audiences first. More than 10,000 people have signed an e-petition on the 10 Downing Street website urging the BBC to make its iPlayer available to non-Windows users. [23 Jul 2007]
BBC iPlayer goes public
News Ashley Highfield, director of future media and technology at the BBC said the iPlayer underpins the corporation's Creative Future strategy "to maintain the BBC's relevance among all audiences in the digital age". [27 Jun 2007]
Surfers all looking for a free lunch
News By 2011, according to industry watchers Jupiter Research, audiences for paid-for content and services will be in the minority, with just 14 per cent of surfers continuing to shell out. When it comes to internet content, it looks like everybody is... [16 May 2007]
BBC eyes location in mobile content future
News Highfield revealed the BBC is tailoring more and more of its content to handheld devices, introducing an increasing number of formats to reach bigger audiences. The BBC is banking on mobile for its future - and is already eyeing up the... [16 May 2007]
BBC's iPlayer is go
News A BBC spokeswoman said: "It's another platform for our audiences to get hold of BBC content. The BBC's iPlayer on-demand TV service has been given the green light, allowing viewers to download their favourite Beeb programmes in the near future. [30 Apr 2007]
Online advertising outstrips national newspapers
News The internet has now overtaken national press as marketers have followed their audiences online and enjoyed measurable returns on their investment. Internet advertising has broken the £2bn-per-year barrier, making the market half the size of TV... [28 Mar 2007]
Beeb tunes in to IBM's Marvel to sort its content
News Ashley Highfield, director of future media and technology at the BBC, said in a statement the alliance with IBM will offer "new and genuinely innovative services to our audiences". The BBC has announced it will work with IBM to develop its online... [05 Mar 2007]
