digital marketing in news
Mobile broadband threatening fixed line?
News It is in these areas that fixed ISPs have a distinct advantage and need to concentrate their marketing effort to minimise customer loss. A recent state of the digital nation Ofcom report found UK dongle sales nearly doubled between February and... [20 Aug 2008]
BBC reveals iPlayer user habits
News The most common age group using iPlayer is 35- to 44-year-olds, with a quarter of all users coming from this section of the population, according to research commissioned by the BBC's marketing, communications and audiences group. [06 Aug 2008]
Borders books becomes a podcaster
News Borders digital marketing executive Nick Atkinson told silicon.com the podcast was intended to raise the retailer's profile among habitual internet shoppers and create a community of customers. Bookseller Borders has launched an audio podcast... [05 Aug 2008]
And the designer of the next great gadget is? - You
News Mark Power, chief executive of digital marketing company Concep, said in a statement: "By 2013 customer empowerment will be the norm rather then the exception. Apple's style gurus should watch their backs because the killer-gadgets of the future... [11 Jul 2008]
Google Android facing a fragmented future?
News Texas Instruments' director of marketing for wireless, Jean-Phillipe Fournier, was less certain about Google's project, saying he was "not sure Android would help" combat fragmentation. Aquamobile makes software to read digital watermarks on, for... [13 Jun 2008]
Call to increase online data protection for teens
News The group - which includes the American Academy of Pediatrics, Children Now, and the Center for Digital Democracy (CDD)- plans to ask the Federal Trade Commission this week to establish rules that will help protect teens from data collection and... [10 Apr 2008]
BBC plugs iPlayer hack loophole
News The download version of iPlayer was launched in beta form last summer before being joined by a streaming version when the service received its marketing launch on Christmas Day last year. During the first seven weeks following its marketing launch... [13 Mar 2008]
Watch out - here comes Generation Virtual
News He added CRM-focused companies - and their marketing departments in particular - need to address this by adapting to changing customer needs, and said in future customers' true identities will have less importance, and instead companies will need... [20 Feb 2008]
Linux-based laptop latest OLPC rival?
News Sam Goult, Elonex's marketing manager, said in a statement: "The One removes the cost barrier that has prevented the one-laptop-per-person, large-scale uptake of computers in the education system that has for so long been just a pipe dream. [19 Feb 2008]
Music piracy fight - ISPs must do more
News The IFPI report also outlines issues the industry faces around digital music and suggests alternative revenue streams and marketing approaches will be required - such as partnerships with social networks. [25 Jan 2008]
BBC's iPlayer comes to Macs and Linux
News The marketing launch for the iPlayer starts on Christmas Day. But Anthony Rose, the BBC’s Head of Digital Media Technology, has now said the corporation is aiming to launch a download version for other platforms "including Macs" in 2008. [14 Dec 2007]
Tech recycling rubbished as "stupid"
News Also speaking at the roundtable, David Angwin, European marketing manager at thin client computing company Wyse Technology, said: "It does not sound like the right approach to ship out kit which is not working properly to places where it may not... [15 Oct 2007]
BBC iPlayer goes public
News The UK-only service will initially be a peer-to-peer on-demand download service but users will be able to stream content when the service receives its marketing launch in the autumn. The BBC's aim is to increase the number of iPlayer users in a... [27 Jun 2007]
CIO Essentials: Open source, green tech, women in IT
News As for the datacentre the issue lies with the marketing-driven write-off accounting rules beseeching us all to re-equip more often than we probably feel we need to. Folks need to know how to operate in the digital world - luddite banning is... [19 Jun 2007]
Drinks giant Diageo taps into Second Life
News Changing consumer trends and the new generation of young "digital natives" are forcing drinks giant Diageo to exploit new digital marketing channels such as the virtual world Second Life. This is a world of digital marketing. [11 Jun 2007]
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