halo ipod in news
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Apple: Cool enough for your granny
News The Mac maker is also reportedly investigating the true nature of the so-called iPod halo effect, where owning an iPod causes users to switch from PC to Mac. The halo... [30 Nov 2006]
Apple offers money off Microsoft software
News Apple is seemingly hoping to cash in on the 'iPod halo' effect - where new buyers of Apple's signature music player then go on to buy more Apple kit. Analysts believe that more than one million Windows... [23 Nov 2005]
Apple's Jobs: Microsoft and Dell copy us but won't beat the iPod
News He did, however, tip his cap to the PC for being responsible for the iPod to Mac 'halo effect', saying that iPod owners "maybe on Friday they get their 30th virus of the week on their PC... [21 Sep 2005]
Agenda Setters: Where are they now... Steve Jobs
News The iPod 'halo effect' does actually seem to be working, with the Mac maker selling more desktops than ever before and iTunes - an encouragement to iPod buying rather than a cash cow... [20 Sep 2005]
Cut price Windows: 100,000 copies sold
News We certainly recognise Apple's success with the iPod," Poole said, adding that the company has noticed "a bit of a halo" - meaning that the iPod has translated into greater Mac sales.... [29 Jul 2005]
Longhorn: The Mac attack?
News Microsoft claims it is still on track to deliver the Longhorn next generation of the Windows operating system during the second quarter of 2006 despite knock-on delays from XP Service Pack 2, and has dismissed Apple's claims of the... [01 Apr 2005]
Xbox shortage hits Microsoft
News Microsoft has confirmed a retail shortage of its Xbox video game console, thanks in part to the runaway success of Halo 2. Microsoft posted better-than-expected Xbox hardware sales over the 2004 holiday shopping season,... [22 Mar 2005]
iPods have sown the seed of Apple growth
News Piper Jaffray analyst Gene Munster said in a telephone interview: "This is the first real evidence of the 'halo effect'," adding that the arrival of the Mac mini should accelerate the trend. Apple's earnings come a day... [13 Jan 2005]
Apple makes really small Mac cheap as chips
News A recent survey of new iPod users by financial analyst company Piper Jaffray found a halo effect. CEO Steve Jobs said in his keynote speech at the Macworld Expo event in San Francisco: "We think people... [12 Jan 2005]
New iPod users 'dumping PCs for Macs'
News Gene Munster, Piper Jaffray senior research analyst, said the iPod halo effect will make a difference to Apple for a while to come. It seems the popularity of the iPod could well be... [23 Nov 2004]
iPod success surprises even Apple
News Anecdotal evidence suggests some switching to Mac due to the iPod halo effect. Aided by continued strong sales of its iPod digital music player, Apple on Wednesday posted second-quarter... [15 Apr 2004]
