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Do proposed guidelines for online ads cut the mustard?
News The Interactive Advertising Bureau (IAB) has proposed new privacy guidelines related to online advertising that offer weaker consumer notice and choice requirements than the US Federal Trade Commission (FTC) wants. [25 Feb 2008]
Online advertising outstrips national newspapers
News Internet advertising has broken the £2bn-per-year barrier, making the market half the size of TV advertising, according to the Internet Advertising Bureau (IAB). A spokesman for the IAB put the growth in internet advertising down to the steady... [28 Mar 2007]
Online ads skyrocket to $16.8bn
News According to a report from the Internet Advertising Bureau (IAB) and consultants PricewaterhouseCoopers, the rise in revenues marks a 34 per cent year on year increase from 2005's figure of $12.5bn. The IAB's chief exec has previously said he... [08 Mar 2007]
Web ads to beat telly by 2010
News Online advertising will suck an even greater share of cash from marketers' pockets, says the Internet Advertising Bureau (IAB) - and will surpass the ad money spent on TV by 2010. The IAB's chief exec Guy Phillipson said he believes the internet... [05 Oct 2006]
More cash pours into online ads
News Advertising on the internet continues to be an increasingly lucrative sector of the market, according to results announced on Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. [26 Sep 2006]
Google, Yahoo! et al take aim at click fraud
News The Interactive Advertising Bureau (IAB) and the non-profit Media Rating Council said they are teaming up with Ask.com, Google, LookSmart, Microsoft, Yahoo! The IAB said the guidelines will outline an industry-driven auditing and certification... [03 Aug 2006]
Web ad revenues soar
News This record spending was once again led by ads linked to web search results, said the Interactive Advertising Bureau, or IAB, which released the report on Monday in conjunction with PricewaterhouseCoopers (PwC). [27 Sep 2005]
Microsoft staking claim to internet protocols?
News Larry Blunk, a developer and researcher for Merit Network, wrote an email on 30 October outlining his concerns to the Onternet Architecture Board (IAB) and the Intellectual Property working group of the Iternet Engineering Task Force (IETF), the... [11 Nov 2004]
The Search Wars have begun as Yahoo! turns on Google
News Keyword searches made up 31 per cent of the $1.66bn in US online ad sales for the second quarter of 2003, according to the Interactive Advertising Bureau (IAB), an industry trade group. will drop search partner Google during the first quarter of... [15 Jan 2004]
Online ad revenues continue to soar
News Third-quarter sales represent a 20 per cent leap from revenue of $1.45bn in the same period a year ago, and a five per cent lift from sales of $1.66bn in the previous three months, according to the trade group Interactive Advertising Bureau (IAB... [11 Dec 2003]
VeriSign slammed for .com spam aid
News The Internet Architecture Board (IAB) has already said that it should be withdrawn. Earlier this year, VeriSign was dealt a harsh rebuke in a similar matter by the highly regarded IAB. On Monday, VeriSign began to redirect domain lookups for... [17 Sep 2003]
Online advertisers get a new uniform
News By promoting a uniform set of on-the-page ad sizes, the IAB hopes to simplify the buying and creative development process for agencies and advertisers, thereby mirroring mature markets such as print and TV. [12 Dec 2002]
Blue sky? Green shoots? I can't see them, says Sorrell
News Internet advertising in the UK enjoyed a bright start to last year, rising 42 per cent from £64.2m to £90.2m according to the Internet Advertising Bureau (IAB). Martin Sorrell, the UK's most influential ad man and chief executive of advertising... [05 Feb 2002]
Fear of terrorism eases in "Orwellian" data laws
News The fear of terrorism is pushing through European electronic data protection laws before they have been properly considered, according to the Interactive Advertising Bureau (IAB). Danny Meadows-Klue, chairman of the Internet Advertising Bureau (IAB... [22 Jan 2002]
UK online ad spend hits the roof
News Internet advertising shot up 42 per cent to £90.2m in the first and second quarter of 2001, from £64.2m for the same period last year, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. [14 Nov 2001]
