in-game ads in news
Revised search deal for Yahoo!-Google?
News to place Google's ads on its own relevant search pages. Hence, regulators believe the cap on the percentage of Google ads that could appear on Yahoo! search pages would serve as a means to keep the... [04 Nov 2008]
Call to increase online data protection for teens
News The FTC has suggested the industry regulate itself by disclosing to consumers any intention to collect information about them for the purpose of targeting ads, and obtaining their consent to do so, among other rules. [10 Apr 2008]
What's hot at Mobile World Congress 2008?
News The likes of Blyk - a service that offers 16- to 24-year-olds free calls and texts in exchange for eyeballing ads, and which has apparently achieved impressive click-through rates - have created a lot of... [07 Feb 2008]
Microsoft digs in for online ads campaign
News Such ads could also be less obtrusive, said Flake. But Gates and other Microsoft executives are trying to make the case that they are still in the game, despite missing out on recent,... [09 May 2007]
Microsoft to mash-up its web services strategy
News The twist here is you could pay or dive into their marketplace and let them sell ads for you and use the revenue sharing to pay for the technology licensing. Microsoft's strategy in the burgeoning world... [30 Apr 2007]
Vodafone planning summer mobile ad push
News Vodafone has also tested games with ads displayed between levels. Vodafone is also considering including ads on its Vodafone Live! Orange announced its intention to offer sponsored content and has... [18 Apr 2007]
Yahoo! widens its small-screen horizons
News The first ads will go live before the end of June. launched its mobile display advertising platform in 19 countries in February and search ads in beta... [27 Mar 2007]
Google toying with in-game ad company buy?
News Buying AdScape gives Google technology that will allow it to serve ads to yet another market, the fast-growing video and internet game industry. Google is buying in-game... [19 Feb 2007]
Microsoft's Virtual Earth goes '3D'
News Virtual Earth 3D also includes fixtures that might not necessarily be visible in the real world: "virtual billboards" float above buildings with ads on them as part of a pilot advertising programme, said... [07 Nov 2006]
Microsoft offers ad package to rule them all
News With its new Digital Advertising Solutions, Microsoft will deliver companies' ads to Windows Live, Xbox Live, Office Online, Live Search and MSN users via computers, smart phones, handheld computers and Xbox... [26 Sep 2006]
More cash pours into online ads
News Display advertisements, such as banner ads and Flash animations, come in at 31 per cent - down slightly from 34 per cent last year. In-game advertising has also been a... [26 Sep 2006]
Google, Yahoo! et al take aim at click fraud
News Click fraud occurs when online ads are intentionally clicked on, either by websites which get paid for hosting the ads or by companies trying to deplete the ad budgets of rivals so they can buy the... [03 Aug 2006]
Microsoft makes Massive splurge on in-game ads
News But he said, if you put the ads in the game, the ad message can be very effective. Microsoft said it is now using adCenter for 100 per cent of its US paid search ads.... [05 May 2006]
Microsoft looks to beat Google with the desktop
News Google is also offering a $300m credit that AOL can use to buy keyword-based ads from Google, and AOL will be able to sell all types of ads on Google sites and its publisher sites that display... [22 Dec 2005]
Google-AOL deal on the cards?
News As part of the current negotiations with Google, AOL would be able to sell additional ads for its search engine also powered by Google on top of those provided by Google, according to a report Friday in... [19 Dec 2005]
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