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Daniel Ek
AS Profile The service is funded by advertising but the balance of the technology and ads seems to have been the right one while there is also a subscription-based service that does away with the ads. Ek has a... [29 Sep 2009]
Facebook adds Nielsen to friends for ads
News The announcement of a partnership with Nielsen on a product called BrandLift, which polls Facebook users on ads they see on the social network, was first reported by The Wall Street Journal. An end date to the multi-year... [22 Sep 2009]
Facebook to kill Beacon: Info-sharing programme crumbles under privacy concerns
News Facebook's experiments in social-media advertising turned instead to "engagement ads", which have come under some scrutiny themselves, and the "fan pages" that it encourages brands, organisations, and celebrities to create. [21 Sep 2009]
Microsoft files lawsuits in malicious-ad crackdown
News In each case, Microsoft is suing the unknown parties responsible for the ads. Aiming to crack down on a growing problem, Microsoft said it filed five lawsuits on Thursday against parties it suspects of posting... [18 Sep 2009]
Google's DoubleClick revamp wants ads to say it in pictures
News Having conquered the web's text-based ad market, Google is setting its sights on display ads - a market dominated by rival Yahoo! Google's dominance of the search engine advertising market has been fuelled by text... [18 Sep 2009]
Hackers target fake ads to steal IDs
News Instead of hacking into major online sites to embed malware, malicious hackers are going in through the front door by exploiting security holes in systems for delivering ads. By sneaking fake... [16 Sep 2009]
Microsoft sells off ad agency Razorfish for $530m
News Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. French... [10 Aug 2009]
Why Yahoo! search is big business for Microsoft
News But the challenge goes further, he said, noting that smaller players, by their nature, have fewer ads to show, meaning those ads are less relevant and the search experience is not only less profitable,... [31 Jul 2009]
Spyware: A Morphing Campaign
White Paper Pop-up ads displaying pitches for companies such as Sprint, Volvo, MCI, and other top companies were commonplace. In the early 1990s, a number of legitimate companies began to advertise online. Spyware... [31 Jul 2009]
Microsoft to cast off Razorfish
News Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign.... [29 Jun 2009]
Bonneville International Uses Ad Manager to Target Their Online Ads to Local and National Audiences
White Paper Bonneville International deployed Google Ad Manager and enjoyed positive consequences including increased client confidence in its ability to deliver ads and ability to increase CPM price of campaigns because of Ad... [23 Jun 2009]
Avalanche Increased Ad Revenues, Shaved Ad-Serving Costs, and Reduced Downtime With Google Ad Manager
White Paper But managing ads across all three sites soon became burdensome. Date.com's primary goal was to help single people worldwide find their soul mate and make their relationships successful through online... [23 Jun 2009]
Twiddy Used Google AdWords and Google Analytics to Transform the Way It Does Business and Boost Its Percentage of Bookings Made Online by 50% in the Past Year
White Paper Google deployed Google AdWords that helped in Focused on online marketing efforts, used Google Analytics to design a new website and track keyword conversions, modified their ads depending on rental... [23 Jun 2009]
Google Case Study: Univision Online
White Paper In addition to boosting revenues, Univision Online sought to ensure that they delivered ads that were relevant, tasteful and useful to visitors - ads that meshed well with the content... [22 Jun 2009]
PVRBlog.com Found a Way to Cover Costs and Make a Profit With Google AdSense
White Paper PVRBlog.com deployed Google AdSense that have a blog that is product focused, because the ads all relate to PVR products and services. Since launching AdSense on PVRBlog, Haughey has even opted to run AdSense... [22 Jun 2009]
