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Do proposed guidelines for online ads cut the mustard?
News The Interactive Advertising Bureau (IAB) has proposed new privacy guidelines related to online advertising that offer weaker consumer notice and choice requirements than the US Federal Trade Commission (FTC) wants. [25 Feb 2008]
Online ads skyrocket to $16.8bn
News According to a report from the Internet Advertising Bureau (IAB) and consultants PricewaterhouseCoopers, the rise in revenues marks a 34 per cent year on year increase from 2005's figure of $12.5bn. These four sectors alone are expected to generate... [08 Mar 2007]
Web ads to beat telly by 2010
News Online advertising will suck an even greater share of cash from marketers' pockets, says the Internet Advertising Bureau (IAB) - and will surpass the ad money spent on TV by 2010. Web ads have outstripped cash spent on radio, magazine and outdoor... [05 Oct 2006]
More cash pours into online ads
News Advertising on the internet continues to be an increasingly lucrative sector of the market, according to results announced on Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. [26 Sep 2006]
Google, Yahoo! et al take aim at click fraud
News The Interactive Advertising Bureau (IAB) and the non-profit Media Rating Council said they are teaming up with Ask.com, Google, LookSmart, Microsoft, Yahoo! Click fraud occurs when online ads are intentionally clicked on, either by websites which... [03 Aug 2006]
Online ad spending booms to record $12.5bn
News The amount of money spent on internet advertising in the US rose by 30 per cent last year to a record $12.5bn, according to a report released on Thursday by advertising trade group the Interactive Advertising Bureau and independent auditor... [21 Apr 2006]
Web ad revenues soar
News This record spending was once again led by ads linked to web search results, said the Interactive Advertising Bureau, or IAB, which released the report on Monday in conjunction with PricewaterhouseCoopers (PwC). [27 Sep 2005]
Google feeds desire for RSS ads
News Simultaneously, the online advertising market is healthy again, growing 33 per cent last year to $9.6bn, according to the Interactive Advertising Bureau. The search company has been quietly testing a service that pairs text or graphical ads from... [19 May 2005]
The Search Wars have begun as Yahoo! turns on Google
News Keyword searches made up 31 per cent of the $1.66bn in US online ad sales for the second quarter of 2003, according to the Interactive Advertising Bureau (IAB), an industry trade group. The real money in search is in ads, but Yahoo! [15 Jan 2004]
Online ad revenues continue to soar
News Third-quarter sales represent a 20 per cent leap from revenue of $1.45bn in the same period a year ago, and a five per cent lift from sales of $1.66bn in the previous three months, according to the trade group Interactive Advertising Bureau (IAB... [11 Dec 2003]
AOL and Google love-in to continue forever?
News While online advertising has declined overall for three straight years, search-based ads have been a bright spot, accounting for nearly 15.4 per cent of the roughly $6bn online ad industry in 2002, according to the Interactive Advertising Bureau. [08 Oct 2003]
Online advertisers get a new uniform
News The Interactive Advertising Bureau on Wednesday backed a 'Universal Ad Package', which includes a new large ad size, as well as three sizes the bureau had previously recommended, which occupy broad space on a web page. [12 Dec 2002]
Why AOL's ad woes are unique
News As a result, net advertising revenue is expected to reach about $6bn in 2002, down from the $7.2bn in 2001 that PricewaterhouseCoopers reported in conjunction with the trade organisation Interactive Advertising Bureau. [04 Dec 2002]
Cheat Sheet: Cookies
Cheat Sheet The first one to step forward and complain was the Internet Advertising Bureau (IAB) which claimed the EU's stern decision will cost UK business about £11bn - there are plenty of people who think the cookie ban is a nuisance and misguided. [29 Nov 2001]
Doubleclick bites off European arm in multi-million deal
News The Interactive Advertising Bureau said the news came as no surprise. Online advertising agency Adlink has bought Doubleclick's cash-strapped European operations for E30.5m (£18m). The merged entity will operate in Europe under the Adlink brand... [13 Nov 2001]
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