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Microsoft slams Google-Yahoo! ad deal
News to use Google's advertising technology with Google ads appearing next to Yahoo! estimates the deal could generate will come out of the pockets of US businesses as they will be forced to pay higher prices for ads they already buy from Yahoo! [16 Jul 2008]
Localized Online Offers Help Retailers Drive Shoppers Into Stores
White Paper The company's SmartCircular service replicates print circulars online in an interactive format that lets retailers reuse the merchandising and creative effort that goes into those ads, while the company's SmartMedia service delivers targeted local... [01 Jul 2008]
Microsoft, Yahoo! talks break down
News said it had agreed to let Google put search ads - advertisements placed next to search results - on its site in what it called an $800m annual revenue opportunity that would boost cash flow by $250m to $450m in the first 12 months. [13 Jun 2008]
Google: It pays to make ads work
News A key part of making advertising work is making sure ads are targeted at people who are actually interested, Schmidt said. DoubleClick will let advertisers tackle the market for both search and display ads with a unified interface, Schmidt said. [12 Jun 2008]
Kids flocking to Blyk to bag free calls and texts
News Blyk users are asked to volunteer information about themselves and their interests, enabling the company to build up detailed profiles for targeting ads. It said the average cost to advertisers per response rate is 53p - which makes Blyk a more... [25 Apr 2008]
Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper Online ads are everywhere, but trying to find the right way to successfully fit those ads into e-mail users' lifestyles is a constant challenge. The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all... [16 Apr 2008]
Phorm defends 'traffic-analysis' methods
News We would point to the many important and valuable consumer internet services such as Gmail or spam filters where data from one side of the 'communication' is analysed for the purpose of showing ads or blocking spam. [11 Apr 2008]
Call to increase online data protection for teens
News The FTC has suggested the industry regulate itself by disclosing to consumers any intention to collect information about them for the purpose of targeting ads, and obtaining their consent to do so, among other rules. [10 Apr 2008]
Do proposed guidelines for online ads cut the mustard?
News Consumers also should be given the ability to choose whether to have their information collected for targeted advertising, and companies should collect sensitive data for behavioural advertising only if the consumer expressly consents to receiving... [25 Feb 2008]
Top of the class for online ads? Search and social networks
News During 2007, total online ad spending through Avenue A/Razorfish was $735m, up 36 per cent from the year before, and the number of websites ads were placed on doubled to more than 1,800, according to the 2008 Digital Outlook Report. [25 Feb 2008]
Dear silicon.com... Laptop losses, mobile ads, gas-guzzler charge, Vista backtrack…
Comment Tiny ads = big annoyance Mobile ads: Free stuff worth a tiny intrusion? Advertising in this manner as is done online is intrusive, interferes with what we are already trying to do, and is ultimately counterproductive. [21 Feb 2008]
Geography lessons for online retailers
Comment Geolocation can be used for delivering customised content, targeted ads, web analytics, digital rights management and regulatory compliance. Although the internet was once considered borderless, businesses are recognising that understanding the... [09 Jan 2008]
Google develops 'web 2.0' encyclopaedia
News Once the knol tool goes live, contributors will be able to monetise their pages by including Google ads. Search and advertising giant Google is developing a user-generated online encyclopaedia that could rival Wikipedia. [17 Dec 2007]
Photos: GCHQ aims to recruit with in-game ads
Photo Job ads will appear in real world scenarios - such as billboard and street advertising - in a number of online games. The ads will appear in various Massive online PC and console games in the UK - for around a month - towards the end of October. [23 Oct 2007]
Redmond squaring up to Google's web apps
News On the Office Live Workspace front, Microsoft will initially offer the product with no advertising, though Microsoft executives said it has been architected so ads can be shown in the future In another clear sign that Microsoft sees the threat... [01 Oct 2007]
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