online advertising bid
Microsoft slams Google-Yahoo! ad deal
News recently rejected a joint bid from Microsoft and investor Carl Icahn for its search business. Microsoft also tabled an unsuccessful bid for Yahoo! to use Google's advertising technology with Google ads appearing next to Yahoo! [16 Jul 2008]
Five ways Microsoft could change after Gates
News So don't discount another big acquisition bid - it seems Microsoft is very keen to get its mitts on one of the prime online advertising companies, so sooner or later something will have to give. The $44.6bn bid that Microsoft tabled for Yahoo! [07 Jul 2008]
Legal Eye: Google declares trademark open season
Comment In addition, from next month, it will also allow all keywords that include unauthorised trademark terms, which it previously blocked, to be bid against. The new policy still prevents other advertisers from including trademarks in their ad copy... [30 Apr 2008]
Yahoo! reports positive profits - Microsoft unconcerned
News posted a better-than-expected quarterly profit yesterday but failed to deliver the outstanding results its shareholders hoped might force Microsoft to raise its takeover bid. He said: "Microsoft's offer is still the best offer on the table," adding... [23 Apr 2008]
Microsoft unveils web tool betas
News Coming soon after the company's recent bid for Yahoo, Microsoft says these product enhancements will bridge the developer-to-designer workflow gap and help to build more interactive applications for the desktop, the web and mobile devices. [09 Mar 2008]
The Brampton Factor: Do great firms innovate?
Comment Microsoft is no exception and its bid for Yahoo! The total value of Microsoft's shares has fallen since the bid for Yahoo! bid. And Google is now the undisputed king of online search, as well as holding the keys to a uniquely successful advertising... [20 Feb 2008]
The Weekly Round-Up: 08.02.08
Round-Up takeover bid is about advertising isn't it? with an unsolicited bid actually an incredibly subtle plan to get the antitrust lobby to acknowledge Google's power over the online ads and search market? Our share price has fallen since news of the bid... [08 Feb 2008]
Microsoft/Yahoo! - should Google be afraid of the big bad bid?
News Microsoft announced its much-rumoured bid for Yahoo! Microsoft has tabled a $44.6bn bid for web giant Yahoo! Here's a round up of all the latest silicon.com coverage concerning the $44.6bn bid… bides its time with Microsoft bid and tries to play... [06 Feb 2008]
Can Microsoft/Yahoo! deal take on Google?
News That's the view of analysts following Microsoft's $44.6bn bid for web giant Yahoo! But Mitchell disagreed with critics who have labelled this as a desperate bid by Microsoft. rebuffed an initial approach by Microsoft last February - as revealed in... [01 Feb 2008]
Microsoft bids $44.6bn for Yahoo!
News Microsoft has tabled a $44.6bn bid for web giant Yahoo! The bid values Yahoo! According to Microsoft, the online advertising market is expected to double from 2007 to 2010, hitting $80bn in revenue, meaning the benefits of scale will become... [01 Feb 2008]
Peter Cochrane's Blog: Media wars
Comment bid=15 http://www.newpolitics.net/node/209 http://tinyurl.com/49jn8 (Blog) http://www.variety.com/article/VR1117969131.html? Numerous published reports have highlighted the impact of the internet on TV and radio audiences - and the likely knock-on... [31 Aug 2007]
Microsoft splurges $6bn to boost ad clout
News In a bid to boost its presence in advertising, Microsoft has announced it will pay $6bn to acquire aQuantive, a digital marketing and services company. Microsoft CEO Steve Ballmer said in a statement: "The advertising industry is evolving and... [18 May 2007]
Microsoft-Yahoo! tie-up rumours: The analysts' verdict
News Talk of a potential Microsoft bid for Yahoo! As David Bradshaw principal analyst at researcher Ovum told silicon.com: "[Google's] a very substantial threat, as it is taking such a large part of the online advertising space. [09 May 2007]
AOL offers freebie email, IM and more
News Time Warner on Wednesday announced it will give away email, software and other web services for free to high-speed internet users in a bid to boost online advertising sales. Time Warner president and chief operating officer Jeff Bewkes said: "This... [03 Aug 2006]
Google to make online shoppers pay
News Though Google Checkout is being integrated into AdWords, Google will not track data about which keywords lead to purchases; use such information to modify AdWords auctions or bid prices; or combine such data with its new cost-per-action test ad... [29 Jun 2006]
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