online advertising exaggerated
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The Brampton Factor: Do great firms innovate?
Comment All three have some claim to have innovated, although the extent of this is frequently exaggerated. And Google is now the undisputed king of online search, as well as holding the keys to a uniquely successful advertising model. [20 Feb 2008]
The Weekly Round-Up: 26.10.07
Round-Up The Merriam-Webster online dictionary defines a fad as "a practice or interest followed for a time with exaggerated zeal". However, amid the party poppers and wild cheering was Gartner analyst Andrew Frank offering a sobering warning that there are... [26 Oct 2007]
UK tech skills crisis 'exaggerated'
News Gavin Whatrup, group IT director at marketing and advertising agency Creston, said he has found plenty of choice - whether homegrown or from overseas - for the majority of positions he recruits for but raised concerns about the future. [11 Oct 2007]
Google reveals click fraud data
News Ghosemajumder said: "Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them. [26 Jul 2006]
AOL rapped over 'misleading' 1Mb ad claim
News The ASA said in its adjudication that the ad "exaggerated the likelihood of users achieving the maximum 1Mb download speed". AOL has fallen foul of the Advertising Standards Authority (ASA) over advertising claims it made about its one-megabit... [03 Jun 2004]
'Ad downturn, schmownturn' says Microsoft
News Microsoft has claimed that weakness in the online advertising market has been greatly exaggerated - adding that its own sales are on a "monster roll". The Interactive Advertising Bureau and consultancy PricewaterhouseCoopers found that online... [24 Oct 2002]
Silicon viewers say Web SME figures 'wildly exaggerated'
News Mike Thomas, business development manager at Hewlett-Packard, said the figures were greatly exaggerated. It's a question of whether it forms part of the business strategy - it doesn't have to be ecommerce, it could be marketing, advertising or... [06 Apr 2000]
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