online advertising for yahoo
Microsoft slams Google-Yahoo! ad deal
News to use Google's advertising technology with Google ads appearing next to Yahoo! estimates the deal could generate will come out of the pockets of US businesses as they will be forced to pay higher prices for ads they already buy from Yahoo! [16 Jul 2008]
Five ways Microsoft could change after Gates
News The $44.6bn bid that Microsoft tabled for Yahoo! And while Yahoo! This indicates Microsoft is really keen to build a better position in the online advertising market. So don't discount another big acquisition bid - it seems Microsoft is very keen... [07 Jul 2008]
Microsoft to woo online searchers with cash back
News The move comes as Microsoft continues to trail Google and Yahoo! Chairman Bill Gates said on Wednesday at the company's advance08 advertising conference: "The one you'll see us particularly invest in in a major way is a deep focus on commerce. [22 May 2008]
Ballmer on Yahoo!: Price in mind and not "a dime" more
News But Ballmer has not been able to come up with another alternative that would enhance Microsoft's online advertising business the way Yahoo! Microsoft chief executive, Steve Ballmer, told employees he has a figure in mind as to what Yahoo! [02 May 2008]
Legal Eye: Google declares trademark open season
Comment But as well as seeking greater uniformity in practice, the move was almost certainly prompted by a recent landmark court judgement in the case of Wilson v Yahoo! Already industry bodies such as the Industry of Practitioners in Advertising have... [30 Apr 2008]
Microsoft unveils web tool betas
News Coming soon after the company's recent bid for Yahoo, Microsoft says these product enhancements will bridge the developer-to-designer workflow gap and help to build more interactive applications for the desktop, the web and mobile devices. [09 Mar 2008]
Top of the class for online ads? Search and social networks
News Microsoft's new AdCenter and Yahoo! Meanwhile, the major portals also recently acquired ad networks: Microsoft acquired DrivePM as part of its aQuantive purchase, Yahoo! For online advertising, the word is portals are out but search, entertainment... [25 Feb 2008]
The Brampton Factor: Do great firms innovate?
Comment Microsoft is no exception and its bid for Yahoo! The total value of Microsoft's shares has fallen since the bid for Yahoo! Yahoo! These are big companies, although Yahoo! And that brings us back to the attempt by Microsoft to challenge Google, with... [20 Feb 2008]
The Weekly Round-Up: 08.02.08
Round-Up Schmidt: "Any investigation into online advertising and search engine market by a combined Microsoft and Yahoo! Schmidt: "'They may be trying to force the antitrust types to formally investigate the online advertising market and conclude that if... [08 Feb 2008]
Microsoft/Yahoo! - should Google be afraid of the big bad bid?
News Microsoft announced its much-rumoured bid for Yahoo! Microsoft bids $44.6bn for Yahoo! Microsoft has said it may borrow money for the first time in its history to fund a portion of its $44.6bn unsolicited offer for Yahoo! [06 Feb 2008]
Can Microsoft/Yahoo! deal take on Google?
News may also benefit from a takeover as Microsoft would provide additional sources of revenue - other than internet advertising - making Yahoo! That's the view of analysts following Microsoft's $44.6bn bid for web giant Yahoo! [01 Feb 2008]
Microsoft bids $44.6bn for Yahoo!
News Microsoft has tabled a $44.6bn bid for web giant Yahoo! Click here for Steve Ballmer's letter to Yahoo! The bid values Yahoo! In a statement, Yahoo! confirmed it has received an "unsolicited proposal from Microsoft to acquire the company" and its... [01 Feb 2008]
Google DoubleClick deal: EU ramps up scrutiny
News We seek to avoid further delays that might put us at a disadvantage in competing fully against Microsoft, Yahoo! The European Commission's competition unit said in a statement: "The Commission's initial market investigation indicated that the... [14 Nov 2007]
Adobe buys web word processor
News In other Max announcements, Adobe plans to release the beta version of its desktop video viewer, Adobe Media Player, which is now being used by CBS, PBS and Yahoo! to distribute multimedia content with advertising. [01 Oct 2007]
Microsoft seals $6bn aQuantive deal
News Last month, AOL said it is buying Tacoda, while Yahoo! Steve Berkowitz, the former Ask.com chief executive, continues to lead Microsoft's Online Services Group, though responsibility for ad platform product management, search and display marketing... [15 Aug 2007]
Keep updated for stories matching online advertising for yahoo via RSS
