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Round-Up Both companies still face the prospect of playing catch-up with Google, which dominates the mind-bogglingly lucrative web advertising market - worth $40bn last year and a predicted $80bn in 2010. s 21.3 per cent and way, way behind Google's massive...
[09 May 2008]
News The aim of that proposal was to build an online advertising powerhouse to rival Google. Microsoft gauged Facebook's interest in a possible acquisition after the software giant's failed takeover attempt of Yahoo!
[08 May 2008]
News But Ballmer has not been able to come up with another alternative that would enhance Microsoft's online advertising business the way Yahoo! I'd like to have a better position relative to the guy who sells the most advertising.
[02 May 2008]
Comment In effect, Google is obliging advertisers to pay to protect their own brands online while simultaneously enabling them to capitalise on the popularity of competitors' trademark terms. Already industry bodies such as the Industry of Practitioners in...
[30 Apr 2008]
News Everyone using an iPod is advertising Apple. Check out silicon.com's latest Cheat Sheets… Google Android Video: ID cards BBC iPlayer Galileo CRM Biometrics
[23 Apr 2008]
News stuck to its forecast for sluggish 2008 revenue growth of between three and 15 per cent in the face of weaker online-advertising demand in sectors such as finance, retail and travel. Check out silicon.com's latest Cheat Sheets… Google...
[23 Apr 2008]
News Internet leader Google said yesterday it saw no impact from a weakening US economy as it posted a better-than-expected quarterly profit and waved off fears of an online advertising slump. Google's traffic acquisition costs - the cut of advertising...
[18 Apr 2008]
News According to a copy of the letter seen by silicon.com sister site CNET News.com "We ask that the FTC.recommend adoption of voluntary industry guidelines that define 'sensitive data' to include the online activities of all persons under the age of...
[10 Apr 2008]
News Google, which earned $4.82bn in revenue in the fourth quarter, makes around 98 per cent of its income from text ads but was exploring new formats, such as advertising on YouTube videos. Google has a $900m, three-year deal to sell advertising to...
[18 Mar 2008]
News Microsoft chief executive Steve Ballmer pledged earlier this month that his company would gain market share against Google in online advertising and web searching, even if it led to his "last breath" at the company.
[17 Mar 2008]
News But it refrains from advertising on some services, such as Google News. Google is testing an online storage bank in the US where individuals can store and access their medical records, the company has said.
[29 Feb 2008]
News For online advertising, the word is portals are out but search, entertainment and social network sites are in. That's according to a report released by Avenue A/Razorfish, the ad agency part of online advertising firm aQuantive, which Microsoft...
[25 Feb 2008]
Comment Advertising in this manner as is done online is intrusive, interferes with what we are already trying to do, and is ultimately counterproductive. So when will we see the "Mobile Advertising Preference Service?
[21 Feb 2008]
Comment And Google is now the undisputed king of online search, as well as holding the keys to a uniquely successful advertising model. Equally significant is the novelty and effectiveness of Google's advertising scheme.
[20 Feb 2008]
Round-Up Schmidt: "Any investigation into online advertising and search engine market by a combined Microsoft and Yahoo! Schmidt: "'They may be trying to force the antitrust types to formally investigate the online advertising market and conclude that if...
[08 Feb 2008]
News would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles… deal take on Google? Is this Redmond's last ditch attempt to close the Google gap and will Yahoo!
[06 Feb 2008]
News The second reason, he said, is a straight "toe-to-toe online advertising fight" with Google. would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles.
[01 Feb 2008]
News According to Microsoft, the online advertising market is expected to double from 2007 to 2010, hitting $80bn in revenue, meaning the benefits of scale will become increasingly important. Photos: The best of Google Sky >
[01 Feb 2008]
Comment Although the internet was once considered borderless, businesses are recognising that understanding the location of their web visitors has an impact on advertising and marketing, compliance, fraud protection and security.
[09 Jan 2008]
News Online video is also tipped to make it big this year as media and web companies cosy up and online advertising grabs a bigger slice of the advertising pie. The analyst predicts US internet video advertising will rack up nearly $1.6bn in 2008.
[03 Jan 2008]
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