online advertising microsoft's ad
Microsoft slams Google-Yahoo! ad deal
News to use Google's advertising technology with Google ads appearing next to Yahoo! In addition, Smith said never before has one company been in a position to control prices on 90 per cent of advertising in a single medium and it shouldn't happen on... [16 Jul 2008]
Microsoft, Yahoo! talks break down
News Microsoft's plan to establish a strong footing in online advertising suffered a big blow on Thursday as merger talks with Yahoo! simply said an alternative Microsoft proposal to buy only its search business did not fit into its plan to grow search... [13 Jun 2008]
Microsoft Online Customer Story: 1-800-FLOWERS
White Paper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. So how big of a role should Internet advertising play... [16 Apr 2008]
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
White Paper By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend. [16 Apr 2008]
Call to increase online data protection for teens
News According to a copy of the letter seen by silicon.com sister site CNET News.com "We ask that the FTC.recommend adoption of voluntary industry guidelines that define 'sensitive data' to include the online activities of all persons under the age of... [10 Apr 2008]
Top of the class for online ads? Search and social networks
News That's according to a report released by Avenue A/Razorfish, the ad agency part of online advertising firm aQuantive, which Microsoft acquired last year. For online advertising, the word is portals are out but search, entertainment and social... [25 Feb 2008]
Lingerie Brand Tempts 54 Per Cent of Target Customers With New Online Ad Campaign
White Paper The series of films forms the basis of the Agent Provocateur online advertising campaign in 2006 and 2007. The Four Dreams of Miss X" campaign combines the impact of viral marketing - a technique that takes advantage of a consumer's tendency to... [19 Feb 2008]
The Weekly Round-Up: 08.02.08
Round-Up Schmidt: "Any investigation into online advertising and search engine market by a combined Microsoft and Yahoo! Schmidt: "'They may be trying to force the antitrust types to formally investigate the online advertising market and conclude that if... [08 Feb 2008]
The Weekly Round-Up: 16.11.07
Round-Up The boom in online advertising has driven media and tech firms to pour billions into building their online advertising businesses. Microsoft is pledging to be a "powerhouse" in advertising and is putting it at the forefront of its business focus. [16 Nov 2007]
Google DoubleClick deal: EU ramps up scrutiny
News The European Commission's competition unit said in a statement: "The Commission's initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising. [14 Nov 2007]
Photos: GCHQ aims to recruit with in-game ads
Photo Kate Clemens, head of GCHQ's digital strategy at TMP Worldwide said online gaming offers GCHQ another route to target a captive audience that is "particularly receptive to innovative forms of advertising". [23 Oct 2007]
Microsoft seals $6bn aQuantive deal
News Steve Berkowitz, the former Ask.com chief executive, continues to lead Microsoft's Online Services Group, though responsibility for ad platform product management, search and display marketing, and mobile and gaming advertising are moving to Karl... [15 Aug 2007]
Microsoft "hell-bent" on building ad business
News Company founder Bill Gates, who made a presentation before Ballmer, announced that Microsoft is opening a dedicated centre to research online advertising and search called the Internet Services Research Center. [27 Jul 2007]
Privacy screw tightened at Microsoft, Yahoo!
News Ask and Microsoft also said they would work together and are asking other companies and organisations to join them in creating industry guidelines for protecting consumer privacy in the areas of search and online advertising. [23 Jul 2007]
Microsoft ponders its Office options
News But Microsoft has been grappling for some time now about whether to offer more of its consumer software for free, supported by advertising. Microsoft isn't quite ready to talk about plans for an ad-supported or online version of its Office franchise. [12 Jul 2007]
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