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Microsoft slams Google-Yahoo! ad deal
News to use Google's advertising technology with Google ads appearing next to Yahoo! According to Smith this would allow Google to have a complete picture of people's online activities, raising concerns around privacy. [16 Jul 2008]
Five ways Microsoft could change after Gates
News This indicates Microsoft is really keen to build a better position in the online advertising market. So don't discount another big acquisition bid - it seems Microsoft is very keen to get its mitts on one of the prime online advertising companies... [07 Jul 2008]
Microsoft, Yahoo! talks break down
News Microsoft's plan to establish a strong footing in online advertising suffered a big blow on Thursday as merger talks with Yahoo! simply said an alternative Microsoft proposal to buy only its search business did not fit into its plan to grow search... [13 Jun 2008]
Microsoft to woo online searchers with cash back
News The move comes as Microsoft continues to trail Google and Yahoo! Chairman Bill Gates said on Wednesday at the company's advance08 advertising conference: "The one you'll see us particularly invest in in a major way is a deep focus on commerce. [22 May 2008]
The Weekly Round-Up: 09.05.08
Round-Up Both companies still face the prospect of playing catch-up with Google, which dominates the mind-bogglingly lucrative web advertising market - worth $40bn last year and a predicted $80bn in 2010. being able to go it alone, or possibly via... [09 May 2008]
Ballmer on Yahoo!: Price in mind and not "a dime" more
News But Ballmer has not been able to come up with another alternative that would enhance Microsoft's online advertising business the way Yahoo! I'd like to have a better position relative to the guy who sells the most advertising. [02 May 2008]
Call to increase online data protection for teens
News According to a copy of the letter seen by silicon.com sister site CNET News.com "We ask that the FTC.recommend adoption of voluntary industry guidelines that define 'sensitive data' to include the online activities of all persons under the age of... [10 Apr 2008]
Top of the class for online ads? Search and social networks
News That's according to a report released by Avenue A/Razorfish, the ad agency part of online advertising firm aQuantive, which Microsoft acquired last year. For online advertising, the word is portals are out but search, entertainment and social... [25 Feb 2008]
The Brampton Factor: Do great firms innovate?
Comment And Google is now the undisputed king of online search, as well as holding the keys to a uniquely successful advertising model. Equally significant is the novelty and effectiveness of Google's advertising scheme. [20 Feb 2008]
The Weekly Round-Up: 08.02.08
Round-Up Schmidt: "'They may be trying to force the antitrust types to formally investigate the online advertising market and conclude that if they oppose the Microsoft-Yahoo! Schmidt: "Any investigation into online advertising and search engine market by a... [08 Feb 2008]
Microsoft/Yahoo! - should Google be afraid of the big bad bid?
News would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles… would consider a business alliance with Google as one way to rebuff a $44.6bn takeover proposal by Microsoft… [06 Feb 2008]
Can Microsoft/Yahoo! deal take on Google?
News would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles. The second reason, he said, is a straight "toe-to-toe online advertising fight" with Google. [01 Feb 2008]
Microsoft bids $44.6bn for Yahoo!
News According to Microsoft, the online advertising market is expected to double from 2007 to 2010, hitting $80bn in revenue, meaning the benefits of scale will become increasingly important. Photos: The best of Google Sky > [01 Feb 2008]
Google DoubleClick deal: EU ramps up scrutiny
News In making the decision to push the $3.1bn deal into an extended investigation, the Commission cited concerns about the merger's impact on competition in the online advertising space - and potential subsequent harm to consumers - as the driving issue. [14 Nov 2007]
The Weekly Round-Up: 26.10.07
Round-Up Naturally, it's all about advertising, with Microsoft sticking to its guns in its next big market, or just copying whatever Google is doing, depending on which side of the fanboy fence you sit. In the joint conference call, Microsoft and Facebook... [26 Oct 2007]
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