online advertising microsoft's software giant
RSS online advertising microsoft's software giant
Sort by: Relevance | Date
Microsoft/Yahoo! - should Google be afraid of the big bad bid?
News would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles… Set to shake up the online world? Microsoft has tabled a $44.6bn bid for web giant Yahoo! [06 Feb 2008]
Microsoft bids $44.6bn for Yahoo!
News According to Microsoft, the online advertising market is expected to double from 2007 to 2010, hitting $80bn in revenue, meaning the benefits of scale will become increasingly important. Microsoft CEO Steve Ballmer said a tie-up will allow the two... [01 Feb 2008]
The Weekly Round-Up: 26.10.07
Round-Up In the joint conference call, Microsoft and Facebook emphasised that this deal is all about broadening the existing advertising partnership between the two companies, which has been going on for over a year now. [26 Oct 2007]
Ballmer: 'Google is head and shoulders above us'
News The Microsoft chief said the company has evolved from a desktop software enterprise to a business that has "broadened" to include advertising and online services, as well as becoming involved with entertainment and mobile devices. [12 Oct 2007]
Microsoft "hell-bent" on building ad business
News Company founder Bill Gates, who made a presentation before Ballmer, announced that Microsoft is opening a dedicated centre to research online advertising and search called the Internet Services Research Center. [27 Jul 2007]
Microsoft splurges $6bn to boost ad clout
News Microsoft CEO Steve Ballmer said in a statement: "The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms, which dramatically increases the importance of software for this... [18 May 2007]
Microsoft-Yahoo! tie-up rumours: The analysts' verdict
News TBR said such an acquisition could have an impact beyond the online advertising market - which is a small part of Microsoft's overall business. As David Bradshaw principal analyst at researcher Ovum told silicon.com: "[Google's] a very substantial... [09 May 2007]
Microsoft digs in for online ads campaign
News Despite losing out to Google in a recent high profile acquisition, Microsoft has vowed not to turn its back on the world of online advertising, according to company chairman Bill Gates. Many of you have also expressed your concerns about the impact... [09 May 2007]
Google going after PowerPoint?
News Advertising is about a trillion dollar business and this is one per cent of that. Despite Google executives' claims that the company is not competing with Microsoft, industry insiders, including Battelle, say by offering free online versions of fee... [18 Apr 2007]
Microsoft offers ad package to rule them all
News With its new Digital Advertising Solutions, Microsoft will deliver companies' ads to Windows Live, Xbox Live, Office Online, Live Search and MSN users via computers, smart phones, handheld computers and Xbox game consoles. [26 Sep 2006]
Will's Web Watch: Tuning in to YouTube
Comment What advertising there is on the site is currently pretty discreet. Partnerships with businesses appear to offer a direction for YouTube to mature commercially - a route that would allow its founders to resist the temptation to go for blanket... [04 Sep 2006]
Dell and Google get closer
News He said: "Targeted advertising is known to work. Financial details were not disclosed but Schmidt said the companies will share revenue from search-advertising fees. Google is eyeing other complementary services for advertising. [26 May 2006]
Does Google buy spell Office challenge?
News Microsoft is working on two products, Windows Live and Office Live that create opportunities for the company to sell online subscriptions and advertising. Google has acquired the online word processing company Writely in a move that could bring the... [10 Mar 2006]
Microsoft looks to beat Google with the desktop
News Microsoft plans to leverage its desktop market dominance to compete with Google on search and advertising, analysts said on Wednesday - despite losing out to Google in the race to become the partner for Time Warner's AOL unit. [22 Dec 2005]
MSN mimics Google with paid search
News Julian Smith, online advertising analyst at JupiterResearch, said Microsoft's move has been carefully worked out by the software giant. Microsoft is attempting to encroach further into Google's territory with the announcement that it is soon to... [03 Aug 2005]
Keep updated for stories matching online advertising microsoft's software giant via RSS
