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News The aim of that proposal was to build an online advertising powerhouse to rival Google. Microsoft gauged Facebook's interest in a possible acquisition after the software giant's failed takeover attempt of Yahoo!
[08 May 2008]
whitepaper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes.
[06 May 2008]
whitepaper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2.
[04 May 2008]
whitepaper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. So how big of a role should Internet advertising play...
[03 May 2008]
whitepaper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance.
[03 May 2008]
whitepaper Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a substantial return on investment for Staples. Staples, Inc.invented the office superstore concept in 1986...
[03 May 2008]
whitepaper By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend.
[03 May 2008]
whitepaper That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species.
[03 May 2008]
News But Ballmer has not been able to come up with another alternative that would enhance Microsoft's online advertising business the way Yahoo! I'd like to have a better position relative to the guy who sells the most advertising.
[02 May 2008]
whitepaper That's why it decided to collaborate with Microsoft Digital Advertising Solutions and research firm Dynamic Logic to test a hard-hitting, one-day "Roadblock" of Windows Live Hotmail. For NBC, it was time to test the boundaries of quick-turnaround...
[02 May 2008]
whitepaper That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. It's hard to deny the allure of visually immersive video games. Nissan is the third largest japanese automobile manufacturer.
[02 May 2008]
News stuck to its forecast for sluggish 2008 revenue growth of between three and 15 per cent in the face of weaker online-advertising demand in sectors such as finance, retail and travel. Microsoft chief executive Steve Ballmer had signalled before the...
[23 Apr 2008]
News and Microsoft in the market for online brand advertising preferred by corporate marketers. Internet leader Google said yesterday it saw no impact from a weakening US economy as it posted a better-than-expected quarterly profit and waved off fears...
[18 Apr 2008]
News According to a copy of the letter seen by silicon.com sister site CNET News.com "We ask that the FTC.recommend adoption of voluntary industry guidelines that define 'sensitive data' to include the online activities of all persons under the age of...
[10 Apr 2008]
News Microsoft chief executive Steve Ballmer pledged earlier this month that his company would gain market share against Google in online advertising and web searching, even if it led to his "last breath" at the company.
[17 Mar 2008]
News Newly enhanced with a software development kit for in-stream advertising, Microsoft's Silverlight 2 programming model is designed for developing and distributing rich internet applications that use graphics, animations or video within the .Net...
[09 Mar 2008]
whitepaper Nokia combined forces with Microsoft Digital Advertising Solutions to bring five major New Year's Eve celebration concerts to life through creating the first multi-platform Global digital live music experience.
[28 Feb 2008]
News That's according to a report released by Avenue A/Razorfish, the ad agency part of online advertising firm aQuantive, which Microsoft acquired last year. For online advertising, the word is portals are out but search, entertainment and social...
[25 Feb 2008]
Comment And Google is now the undisputed king of online search, as well as holding the keys to a uniquely successful advertising model. Equally significant is the novelty and effectiveness of Google's advertising scheme.
[20 Feb 2008]
whitepaper The series of films forms the basis of the Agent Provocateur online advertising campaign in 2006 and 2007. The Four Dreams of Miss X" campaign combines the impact of viral marketing - a technique that takes advantage of a consumer's tendency to...
[19 Feb 2008]
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