online advertising on google doubleclick
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Google: It pays to make ads work
News The company is trying to solve the online ad problem in part with DoubleClick, the display-ad company Google bought earlier this year. Google's cash cow is selling text advertisements that appear next to search results, but with DoubleClick, Google... [12 Jun 2008]
Google DoubleClick deal: EU ramps up scrutiny
News Regulators will look in greater detail into whether a merger between search giant Google and online ad titan DoubleClick will harm competition. European antitrust regulators will conduct a more extensive, second-phase review of Google's pending... [14 Nov 2007]
Eric Schmidt
AS Profile Acquisitions has been the big theme, with the $1.65bn deal to buy video-sharing website YouTube, a proposed $3.1bn purchase of web advertising supplier DoubleClick and the $625m acquisition of web security company Postini. [12 Oct 2007]
Microsoft seals $6bn aQuantive deal
News Microsoft's decision to buy aQuantive earlier this year followed a flurry of deals in the online ad business, including Google's plan to purchase DoubleClick for $3.1bn - a deal that still awaits regulatory approval. [15 Aug 2007]
Yahoo! gets smart about online ads
News Google is buying online ad company DoubleClick for $3.1bn and Microsoft has agreed to pay $6bn for Aquantive. It has launched a new display advertising product called SmartAds which allows marketers to offer ads that are customised based on the web... [02 Jul 2007]
Microsoft, Yahoo! to face FTC probe over ad buys
News The US Federal Trade Commission (FTC) reportedly wants to take a look at a few online advertising acquisitions, not just Google's planned deal to acquire DoubleClick. In an interview last month, Microsoft division president Kevin Johnson tried to... [15 Jun 2007]
Microsoft splurges $6bn to boost ad clout
News Last month, Google announced plans to acquire digital advertising company DoubleClick for $3.1bn, and Yahoo! Microsoft CEO Steve Ballmer said in a statement: "The advertising industry is evolving and growing at an incredible pace, moving... [18 May 2007]
Microsoft digs in for online ads campaign
News Johnson wrote: "Some of you have asked if we remain as committed following the announcement of Google's proposed acquisition of DoubleClick. Despite losing out to Google in a recent high profile acquisition, Microsoft has vowed not to turn its back... [09 May 2007]
Google "ecstatic" about Q1 results
News However, if its planned $3.1bn acquisition of DoubleClick goes through, it will have a huge display, or banner ad, business, too. Google's first-quarter profit rose 69 per cent and results beat Wall Street expectations as the company turned search... [20 Apr 2007]
Google going after PowerPoint?
News Battelle also asked Schmidt about Google's proposed $3.1bn acquisition of online display ad company DoubleClick. Follow the link to watch the Google CEO discussing the DoubleClick deal. Google co-founder Sergey Brin used to deride DoubleClick ads... [18 Apr 2007]
Privacy fears sparked by Google DoubleClick buy
News Smith said: "This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer... [16 Apr 2007]
Google steps into banner ad world
News At the time, early industry leaders like DoubleClick, 24/7 Media and Engage controlled the ad sales of tens of thousands of publishers' sites, targeting display ads like banners based on specialty categories such as cooking or sports. [25 Apr 2005]
AOL buys advertising firm for $435m
News In one case, Advertising.com rival DoubleClick nixed plans to track and profile consumers after the Federal Trade Commission and privacy advocates scrutinized the strategy, which called for the merging of personal information from DoubleClick's... [25 Jun 2004]
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