online advertising story
Microsoft Online Customer Story: 1-800-FLOWERS
White Paper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. So how big of a role should Internet advertising play... [16 Apr 2008]
Microsoft Online Customer Story: AG Interactive
White Paper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance. [16 Apr 2008]
Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2. [16 Apr 2008]
Microsoft Online Customer Story: Jeep
White Paper That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species. [16 Apr 2008]
Microsoft Online Customer Story: Staples, Inc
White Paper Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a substantial return on investment for Staples. Staples, Inc.invented the office superstore concept in 1986... [16 Apr 2008]
Microsoft Online Customer Story: Sony
White Paper To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Sony wanted to forge a connection between film fans and current information on upcoming releases, so... [16 Apr 2008]
Microsoft Online Customer Story: Nissan
White Paper That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. Nissan is the third largest japanese automobile manufacturer. It's hard to deny the allure of visually immersive video games. [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. That's why it decided to collaborate with Microsoft Digital... [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. [16 Apr 2008]
Guardian site gets million-pound makeover
News So, US readers will see US adverts and UK readers will see home-grown advertising against the same story. Guardian News & Media (GNM), the proprietor of The Guardian and The Observer is about to complete an 18-month project to revamp its website... [29 Feb 2008]
Dear silicon.com... Laptop losses, mobile ads, gas-guzzler charge, Vista backtrack…
Comment Editor's choice silicon.com editor Steve Ranger flags up his picks on the site this week.¦ silicon.com Classics: The Peeping Tom phone filter ¦ How fans can grab a slice of the music pie ¦ The Naked CIO: Innovation - same old story ... [21 Feb 2008]
Photos of the year
Photo See what other clever tech the data centre uses to minimise its impact on the environment in our photo story. See the full photo story for more on the iPhone and see what silicon.com reporter Natasha Lomas found when she went down to Apple's... [13 Dec 2007]
eBay takes $900m hit for Skype buy
News That said, Skype has been a success story of sorts in the VoIP arena. But supporting a service through online advertising isn't necessarily going to guarantee success. The king of online advertising is also in the voice over IP market with its... [02 Oct 2007]
Editor's Blog: What is city-wide wi-fi?
Comment I mention this after reading the story "London gets free wi-fi network". For us, it's in the form of advertising and related fields. In not wholly-unrelated news, I'd also like to mention here that atlarge.com - the online service run by the... [17 Jul 2007]
Yahoo! gives in to 'Google envy'
Comment Read the full news story. failed to stanch a staggering drop in online advertising revenue. Critics did have ample fodder with which to attack Semel, starting with the baffling delay of the Panama search advertising platform. [19 Jun 2007]
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