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Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2. [16 Apr 2008]
Microsoft Online Customer Story: Sony
White Paper To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Sony wanted to forge a connection between film fans and current information on upcoming releases, so... [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper That's why it decided to collaborate with Microsoft Digital Advertising Solutions and research firm Dynamic Logic to test a hard-hitting, one-day "Roadblock" of Windows Live Hotmail. For NBC, it was time to test the boundaries of quick-turnaround... [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. [16 Apr 2008]
Nokia New Year's Eve Event Uses Windows Live and MSN to Create a Deep Online Consumer Connection
White Paper Nokia combined forces with Microsoft Digital Advertising Solutions to bring five major New Year's Eve celebration concerts to life through creating the first multi-platform Global digital live music experience. [28 Feb 2008]
Redmond squaring up to Google's web apps
News On the Office Live Workspace front, Microsoft will initially offer the product with no advertising, though Microsoft executives said it has been architected so ads can be shown in the future The software maker is announcing Office Live Workspace, a... [01 Oct 2007]
Microsoft splurges $6bn to boost ad clout
News Microsoft CEO Steve Ballmer said in a statement: "The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms, which dramatically increases the importance of software for this... [18 May 2007]
Microsoft digs in for online ads campaign
News Despite losing out to Google in a recent high profile acquisition, Microsoft has vowed not to turn its back on the world of online advertising, according to company chairman Bill Gates. Many of you have also expressed your concerns about the impact... [09 May 2007]
Microsoft to mash-up its web services strategy
News If third-party companies that build mash-ups with Microsoft websites exceed one million unique users per month, Microsoft will look to provide advertising to that site, said George Moore, general manager of platform strategy for Microsoft Windows... [30 Apr 2007]
Microsoft coffers swell on Vista, Office sales
News Microsoft said its online services business, which includes its MSN and Windows Live efforts, saw revenue grow 11 per cent, with advertising revenue up 23 per cent from a year earlier. Last quarter, Microsoft cut its outlook for the online business... [27 Apr 2007]
Google going after PowerPoint?
News Advertising is about a trillion dollar business and this is one per cent of that. Google has been releasing more and more productivity applications as free, online services, starting with Gmail in 2004. [18 Apr 2007]
Microsoft depressed by search results
News Redmond is investing billions in its advertising business but its forecast shows it meeting overall financial goals only because of better than expected strength in its core Office and Windows franchises. [26 Jan 2007]
Microsoft's Virtual Earth goes '3D'
News The virtual billboards bring online map advertising to a whole new level. Virtual Earth 3D also includes fixtures that might not necessarily be visible in the real world: "virtual billboards" float above buildings with ads on them as part of a... [07 Nov 2006]
Microsoft polishes Office Live offering
News Another is a program called AdManager, which lets small businesses manage online keyword-advertising campaigns. Office Live, which is a set of small business services such as email, web hosting and contact-management software rather than an online... [01 Nov 2006]
Microsoft lines up click-to-call mobile ads
News Microsoft plans to place advertising on MSN's Windows Live Search for Mobile service that will let users click on an ad to place a call for more information. Advertisers vie for the top spot in the list in an online auction, much as in other paid... [10 Oct 2006]
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