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whitepaper If anyone has picked up a newspaper - or more likely read one online - in the last month, he or she have probably encountered at least one story on Personal Health Records (PHRs) and the controversy surrounding plans by Google, Microsoft, Aetna...
[19 May 2008]
whitepaper Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Being able to identify and track meaningful conversion events that occur on the site after an ad has...
[06 May 2008]
whitepaper Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. What often gets lost in the shuffle are the social issues that are most important...
[06 May 2008]
whitepaper Online ads are everywhere, but trying to find the right way to successfully fit those ads into e-mail users' lifestyles is a constant challenge. Cingular, the new AT&T is the largest provider of wireless services in the United States, with more...
[04 May 2008]
whitepaper For BP, time was of the essence in ensuring the safety of its facilities and 1,500 employees in its Gulf of Mexico Strategic Performance Unit. It is responsible for a complex mix of assets that includes eight deep-water oil production and drilling...
[04 May 2008]
whitepaper Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. It isn't every day that social causes, rock bands, and politicians intersect.
[04 May 2008]
whitepaper Darla Cardwell is a professional theatrical performer. What defines a "Typical" lifestyle? Who lives their life on a "Normal" schedule these days? Certainly not a professional singer and dancer who has to sandwich staying current with world news...
[04 May 2008]
whitepaper Those numbers speak well of the company's online presence and success - but as an industry-leading business, AGI knew it could do better. With American Greetings as its parent company, AGI accesses one of the world's largest design and editorial...
[03 May 2008]
whitepaper It also signals an opportunity for online brokerages like TD Ameritrade to expand their consumer base by attracting these investors. And when it came to one of their most recent online campaigns, that meant more than just saturating the Web with...
[03 May 2008]
whitepaper No two online shoppers are the same - even if they're clicking on the same online ad at the same time. With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to...
[03 May 2008]
whitepaper Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But what if getting people to react positively to a...
[03 May 2008]
whitepaper Sony wanted to forge a connection between film fans and current information on upcoming releases, so it went in search of a platform that could offer a high level of interactivity and a real sense of community.
[03 May 2008]
whitepaper Staples, Inc.invented the office superstore concept in 1986 and today is the world's largest office products company. Their goal was to make the tax season as painless as possible for the customers. At the same time, they wanted a way to easily...
[03 May 2008]
whitepaper Executives wanted a more informative, powerful online tool to better serve both buyers and sellers. John L. Scott Real Estate concluded more than 61,000 transactions in 2005, grossing U.S.billion dollars.
[02 May 2008]
whitepaper Nissan is the third largest japanese automobile manufacturer. It's hard to deny the allure of visually immersive video games. The consumer-geared potential for that progressive technology goes far beyond gaming - it opens doors for people who use...
[02 May 2008]
whitepaper Bryant University heard from many alumni that they wanted to keep using the same Microsoft Exchange Server-based messaging solution that they had used on campus. Unfortunately, maintaining this service for graduates wasn't economically feasible for...
[02 May 2008]
whitepaper Equity Marketing, promotions agency for Burger King, approached Microsoft to produce three Burger King-branded Xbox games to sell exclusively at company locations in North America for only $3.99 each - a fraction of the typical cost of a retail...
[02 May 2008]
whitepaper NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC, it was time to test the boundaries of quick...
[02 May 2008]
Photo To see the full deep-sea photo story, click here. See the full photo story here. Here's the full photo story. Click here to see the full photo story. Here, an exhibition of electronic art at the Science Museum in London attempts to digitally...
[29 Apr 2008]
Comment The Naked CIO: Innovation - same old story With identity theft now rife and rising steadily, keeping one's online personal information to an absolute minimum looks increasingly important. Identity theft is rife.
[08 Apr 2008]
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