phorm
RSS phorm'UK must up privacy safeguards following Phorm'
News The announcement follows complaints by UK citizens and privacy groups over the government's lack of action after telco BT conducted trials of the Phorm behavioural advertising service without getting consent from its... [30 Oct 2009]
TalkTalk says bye-bye to Phorm agreement after Tiscali buy
News Internet service provider TalkTalk will not use behavioural advertising services from Phorm. A TalkTalk spokesperson told silicon.com sister site ZDNet UK on Wednesday that its Phorm agreement had been... [09 Jul 2009]
Virgin Media, TalkTalk 'unaffected' by BT's Phorm
News Service providers TalkTalk and Virgin Media are continuing to evaluate Phorm's ad-serving technology. Following BT's announcement on Monday that it has put any plans to implement Phorm's Webwise... [07 Jul 2009]
BT shelves Phorm rollout plans
News BT has shelved plans to implement behavioural ad-serving technology by Phorm that has drawn criticism as a potential risk to customer privacy. In a statement issued on Monday, the telecommunications giant said it would... [06 Jul 2009]
Webwise re-Phormed with 'discovery engine'
News Behavioural ad-serving company Phorm has announced a 'recommendation engine', which is designed to serve content based on user web-surfing behaviour. Technology experts including Tim Berners-Lee have questioned the... [03 Jun 2009]
Calls for gov't Phorm investigation rejected
News The Prime Minister's Office has rebuffed a public call for a government investigation into Phorm, saying that the independent Information Commissioner's Office is responsible for ensuring that the behavioural ad-serving... [21 May 2009]
Amazon says no to Phorm tracking
News Online shopping giant Amazon has declared that it will not allow its website to be monitored by the targeted-advertising company Phorm. Phorm monitors users' surfing in order to serve highly targeted... [15 Apr 2009]
EC slams UK over BT trials uproar
News The action was initiated on Tuesday, following complaints over BT's trials - carried out in 2006 and 2007 without user consent - of technology from the behavioural advertising company Phorm. The Commission subsequently... [14 Apr 2009]
Inbox: Underground safe from mobile chatter
Comment Also, how can the data Phorm uses, be truly autonomous when it manages to direct adverts back to a certain user? A silicon.com exclusive got readers talking this week, with (most) responses extremely thankful that trials... [23 Mar 2009]
Berners-Lee slams DPI: "We must not snoop on the internet"
News Targeted advertising services, such as Phorm in the UK, use DPI to monitor anonymised user behaviour and to target adverts at those users. Kent Ertugral, the chief executive of Phorm, said his company... [12 Mar 2009]
Google watches your interests to target adverts
News Asked whether there were any comparison to be made with Phorm, the ad-serving company that drew protests when it conducted user-monitoring trials with BT without first informing the subjects, the spokesman said Google... [12 Mar 2009]
'Phorm's questions will be answered': EC
News Legal questions around Phorm are set to be answered, and the ad-serving technology will move to the next stage, European commissioner Viviane Reding has said. Phorm's technology monitors the web-surfing... [09 Mar 2009]
Google and Yahoo! back privacy rules for targeted ads
News Targeted or behavioural advertising, where advertisements are sent to a consumer based on internet browsing activity, made headlines in the UK last year when the advertising technology firm Phorm announced partnerships... [04 Mar 2009]
Round three for BT's Phorm trials
News BT is to perform another trial of Phorm's ad-serving technology, after delays of more than half a year. Phorm's technology, which BT will use under the brand of 'Webwise', has attracted protests from... [29 Sep 2008]
'Noisy' anti-Phorm tool developed
News An electronic privacy advocacy group has launched a tool they claim will inundate controversial ad-serving technology from Phorm with electronic "noise". Phorm aims to serve targeted adverts to people by... [20 May 2008]
