press releases
RSS press releasesCreate High-Impact Press Releases
White Paper Press releases are the most powerful and cost-effective marketing tool for building credibility. As a marketing communications manager, one can use press releases as one... [26 Apr 2008]
Develop a Marketing Communications Plan
White Paper Marketing communications (marcom) include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it... [26 Apr 2008]
Learn the Key Concepts of Messaging
White Paper The individuals in the company should consistently include these messages in every customer communication they create, including collateral, Web sites, e-mail messages, press releases, and sales... [26 Apr 2008]
Vendors hype up compliance fears
Comment What he's taken to doing now is getting an undertaking from individuals and organisations that have breached the Data Protection Act, and naming and shaming them in press releases," she says. Compliance. [08 Apr 2008]
Oracle pulls $6.7bn BEA offer
News Icahn stated in his letter: "Your recent press releases regarding Oracle's proposal to acquire BEA indicate to me that you intend to find ways to derail a sale and maintain your control of the company. [29 Oct 2007]
The Weekly Round-Up: 25.05.07
Round-Up But frankly the Round-Up thinks this sounds like a case of 'Looting' - the phrase which from now on will be given to people sending out press releases which are built around a Load Of Old Toot. Worse... [25 May 2007]
The Weekly Round-Up: 11.05.07
Round-Up But sounding rather more rueful than is usual in press releases, Jamie Cowper from encryption specialist PGP, said: "So, the weekend brings news of yet another trusted high street brand losing sensitive... [11 May 2007]
Photos: Second Life business evolution
Photo Even PR company Text 100 has a site where you can find out how to write better press releases - should you really want to. And as that audience grows, big brands are making sure they have their own... [10 May 2007]
Podcast: The Weekly Round-Up 23.03.07
Round-Up Podcast Techies in space, cyber bullying and Second Life strife are up for discussion this week along with some dodgy press releases which meet with disapproval from the team. [22 Mar 2007]
Editor's Blog: The analogue and digital of start-ups
Comment I don't always look out for this poll - the advance press releases from all manner of tech companies included can put me off - but like it or not it is a pretty good barometer of where growing business... [04 Dec 2006]
Ballmer ushers in the Vista era
News CEO Steve Ballmer said at a press conference at the Nasdaq stock exchange in New York: "This is the biggest launch in the company's history. Ballmer said the launch marks the beginning of a long line of product... [01 Dec 2006]
Leader: Is new kit a waste of money?
Leader Even the Queen made environmental issues a priority in her speech yesterday - a move which caused the hardware vendors, already so eager to please on environmental issues, jump out of their seats and start sending us... [16 Nov 2006]
"Rock solid" Vista ready to roll, says Microsoft
News The software maker has scheduled a 30 November press conference to announce the new operating system, along with Office 2007. The releases, which mark major updates to Microsoft's two key money-makers,... [09 Nov 2006]
Intel offers software for blog-loving SMEs
News The chip giant held a press conference at the Web 2.0 Summit in San Francisco to give details of the move, alongside open source support provider SpikeSource and other companies. She added: "The issue Intel has had in... [08 Nov 2006]
Local Authorities Achieve Skills Audit Success With InfoBasis and Employers' Organisation
White Paper InfoBasis was selected by the Employers Organisation in 2004 to deliver a pilot program to four nominated local authorities. The aim was to prove the value of skills auditing, using the InfoBasis Enterprise Skills Infrastructure software... [23 Jun 2006]
