product placement
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The Weekly Round-Up: 29.05.09
Round-Up But rather improbably, the financially rosy future for Twitter may lie in product placement and use of social networking tools as a prop in reality TV shows. Microsoft's latest charge at its... [29 May 2009]
Scotmid readies for expansion by consolidating and virtualizing with a complete IBM solution
White Paper The IBM solution has also given Scotmid the resources to enhance their business intelligence capabilities, allowing them to leverage large amounts of sales data to improve product placement and sourcing... [28 Apr 2009]
Dynamic Warehousing for Retail Buyer's Guide: A comprehensive solution for leveraging data in today's retail environment
White Paper From customer data to product placement statistics, retail organizations are constantly juggling information. As the sheer amount of data continues to grow, it becomes increasingly difficult to manage. [18 Feb 2009]
Photos: 10 years of bananas, flips and candybars
Photo Mobile product placement never looked back after the 8110 slipped from Keano Reeves' grasp, giving the camera an eyeful of Nokia goodness before tumbling towards the tarmac. Like most of my... [17 Oct 2008]
Photos: IBM's store of the future
Photo Here technicians demonstrate RFID readers for placement within delivery vehicles and at the loading bay. Photo credit: Julian Goldsmith/silicon.com and the label on the shelf holding the product is... [08 Oct 2008]
Q&A: Michael Birch, CEO and founder, Bebo
Comment It works along the analogy of product placement and product sponsorship so it's a more integrated experience. Michael Birch, CEO and co-founder of social networking site Bebo, has been... [02 Mar 2007]
IPTV guru touts online video ad service
News Websites select the services they want - ad placement in videos, a virtual video store, etc - from a click menu on Brightcove's network. The services are free but the company keeps 50 per cent of the ad revenue generated... [30 Oct 2006]
Editor's Blog: The big picture
Comment She came across as one of those formidable Silicon Valley execs and was, among other things, open about the company's approach to product placement. It's a product versus service... [24 Oct 2006]
Why does Sharon Stone use Mitel?
Comment Product placement can take a number of forms - film and TV is one obvious example. But, says Jo Best, they have some magic dust when it comes to product placement.... [01 Aug 2006]
Microsoft v Google, round two
AS Analysis The tensions are rising between Microsoft and Google, as evidenced by their placement on the Agenda Setters poll. On the other hand, Google is seemingly going from strength to strength - inveigling its way into the... [26 Sep 2005]
Minority Report: Apple, Google - and the power of rumour
Comment It's far more valuable than a 30-second Super Bowl ad placement or a dozen wry Jeff Goldblum voiceovers. Apple benefits in more ways than one for its design-led approach to developing its product line. [03 Dec 2004]
The decline and fall of the Wintel empire
Comment At the same time, you also see few great opportunities for rapid internal advancement or lateral placement. That's how one analyst explained the recurring product delays at Microsoft, and the principle... [05 Aug 2004]
Google sued over alleged code theft
News Google is also wrestling with Yahoo subsidiary Overture Services in a patent infringement battle involving the companies' search and ad placement technologies. Affinity Engines asked Buyukkokten to return a CD containing... [01 Jul 2004]
Analysis: Palm enlists celebrity help
Comment I'm so bummed," Reed told Marcus Colombano, a marketing consultant who handles product placement for the Treo smart phone. For PalmOne and PalmSource - the software spin-off that is holding its developer... [16 Feb 2004]
Privacy groups demand RFID halt
News It claims that hidden placement of tags could mean an individual wouldn't know that their clothing was broadcasting information, possibly to a hidden reader. It also states that RFID's electronic product... [21 Nov 2003]
